Digital Marketing Executive at SportPesa

DUTIES AND RESPONSIBILITIES

· Ability to develop and manage campaigns

• Design, build and maintain our social media presence
• Design, plan and execute all social media, SEO / SEM and display advertising campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry development
• Measure and report performance of all digital marketing campaigns based on insights
• Brainstorm new and creative growth strategies
• Attend internal and external meetings, workshops & seminars which are reasonably deemed to be relevant to the fulfillment of the demands and responsibilities of this role
• Compile weekly / monthly reports for supervisor showing ROI
• Collaborate with internal teams, partners and brand influencers to make sure that content roll out is done efficiently and effectively
• Liaise with Development / IT to stay updated on new products and features
• Work closely with the SportPesa news content editor in making sure all the product-related banners & stories are updated and have correct information
• Prepare and manage the digital marketing budget
• Monitor competition and provide suggestions for improvement
• Other duties may be assigned by management

QUALIFICATIONS

• Advanced Diploma or Bachelor’s Degree in Marketing or a relevant field
• 3-7 years of experience in the Digital Marketing Industry
• Knowledge and experience with online marketing tools and best practices
• Knowledge and experience in Google Ads are a MUST HAVE
• Demonstrated creativity and documented immersion in social media (please provide links or profiles as examples)
• Proficient in content marketing theory and application
• Ability to display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios

DESIRABLE QUALIFICATIONS

• knowledge and experience in the tenets of traditional marketing
• Facebook Blueprint Certification
• Google Ad Word Certification
• Online Media buying and planning certification