Digital Marketing Lead- Immersion & Learning Programs at Cytonn Investments

Responsibilities

• Design and manage multi-channel digital campaigns for recruitment
• Develop content and storytelling strategies aligned with program goals
• Own paid and organic performance across search, social, and email
• Optimize program landing pages and inquiry journeys
• Analyze performance data and translate insights into action
• Manage CRM workflows and lead nurturing journeys
• Collaborate with program managers, educators, alumni, and partners
• Mentor junior marketing staff or interns
• Ensure ethical, inclusive, and accurate representation of programs
• Any other duties that will be assigned from time to time

Requirements

• 3–5 years experience in digital marketing or communications
• Proven experience managing campaigns end-to-end
• Strong copywriting and content strategy skills
• Experience with analytics, reporting, and optimization
• Familiarity with CRM and marketing automation tools
• Experience in education, travel, nonprofit, or purpose-driven sectors
• Strong stakeholder management and collaboration skills
• Strategic mindset with hands-on execution ability
• Sensitivity to cultural, ethical, and safety considerations