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  • Posted: Feb 12, 2021
    Deadline: Feb 21, 2021
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    World Vision is an international Christian relief, development and advocacy organisation working in almost 100 countries world-wide to create lasting change in the lives of children, families and communities to overcome poverty and injustice.
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    Digital Marketing Leader

    PURPOSE OF POSITION:

    • Direct leadership of the strategy, planning & roll-out of the new Digital Marketing Shared Service.
    • Ongoing direct leadership of this Shared Service once established.
    • Strategic leadership of the Digital Marketing strategy for the organization, improving digital marketing capabilities necessary to achieve Our Promise Strategic Imperatives.
    • Chair the MarTech Steering Group, and lead of the organisation’s MarTech strategy in constant collaboration with WVIT.
    • Governance and strategy leadership of MarTech development.
    • Strategic leadership of the business change agenda around global digital marketing.
    • Own the digital marketing relationship with Support Offices, NRDs, and TFOs globally.

    KEY RESPONSIBILITIES:

    • Planning:
      • Owns the creation and execution of strategic planning for the Digital Marketing Shared Service, and the Digital Marketing at GMC.
      • Owns the Digital relationship with WVIT colleagues for planning purposes, especially in harmonizing the marketing & IT digital agendas, budgets and plans.
      • Strategic risk, issue and escalation ownership for all Digital Marketing projects in GMC.
      • Prioritisation of GMC Digital Marketing work, in close collaboration with WVIT.
    • Strategy:
      • Leads on the medium- to long-term strategy for Digital Marketing across the Partnership, bringing together a number of business agendas in the process.
      • Forms strategic plans that complement and contribute to the overall Partnership strategy, Our Promise.
      • Creates and agrees strategic prioritization criteria – displaying openness and collaboration with Support Offices, Global Centre, NRDs, TFOs, and Field Offices (FOs) in the process.
    • Leadership:
      • Visible, pragmatic, open and humble leadership of the Digital Marketing agenda, strategy and benefits across the Partnership.
      • Leading the digital marketing relationship with SOs, TFOs, NRDs and FOs, bringing them together to collaborate on shared digital marketing projects & goals.
      • Leadership of multi-disciplinary teams and squads at a strategic level, owning the business outcomes and change and providing strategic direction at a suitable level.
      • Direct line-management of DMSS.
    • Revenue Generation:
      • Ensuring the global Digital Marketing Shared Service meets revenue and profitability outcomes, both in Child Sponsorship and other products.
      • Owning the “Yield-to-Field” of the Digital Marketing Shared Service, ensuring sustainable profitability that generates ongoing funding to the World’s most vulnerable children.
    • IT Parterning:
      • Effectively and skillfully partners senior leaders in IT to manage the delivery of technical aspects of Digital Marketing initiatives.
      • Manages the strategic relationship with IT, aligning strategies and goals across technical and business aspects of the Digital Marketing Portfolio.
      • Effectively leads multi-disciplinary teams of resource, bring IT effectively into governance, reporting, delivery and all other aspects of Digital Marketing.

    KNOWLEDGE, SKILLS AND ABILITIES:

    • Bachelor’s degree in Marketing, Information Science, Business, or other related field. Or equivalent work experience.
    • Requires advanced knowledge of business operations, marketing operations, marketing agency ops, and MarTech stacks.
    • Typically requires 15-20 years of relevant technical & business work experience, esp in leading Digital Marketing agencies, campaigns and business development.
    • Fluent in English - required.

    Preferred Skills, Knowledge and Experience:

    • Held senior leadership position in Digital Marketing agency.
    • Has led in business start-up environments, setting up teams, business models and service models from scratch.
    • Deep experience of implementation and usage of various marketing technology stacks, especially .net and C# stacks involving such technologies as Umbraco & Sitecore.
    • SAFe, Agile, Scrum or other qualification in collaborative development methodologies between IT and the Business.
    • Certified by Chartered Institute of Marketing or equivalent professional body.
    • Fluent in other languages especially Spanish & German.

    Work Environment/Travel:

    • Willingness and ability to travel domestically and internationally, as necessary, up to 40% of the time.

    Method of Application

    Interested and qualified? Go to World Vision Kenya on careers.wvi.org to apply

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