Digital Marketing Manager - Nairobi at Ital Global

Job Overview:

• Our client is a leading real estate company known for its high-quality developments and commitment to providing affordable, modern living solutions. With an established reputation for innovation and excellence in property development, the client is expanding its presence in both residential and commercial real estate markets. As part of its marketing strategy, the company seeks a dynamic, creative, and experienced Digital Marketing Manager to enhance its digital presence and engage with its audience.

Key Responsibilities:

Digital Strategy Development:

• Design and implement a comprehensive digital marketing strategy to promote land sales.
• Identify target audiences and craft compelling marketing messages that resonate with potential buyers.
• Stay up-to-date with industry trends, emerging technologies, and best practices to optimize marketing efforts.
• Oversee the production of engaging content, including videos, graphics, and written materials for various platforms (social media, website, email marketing).
• Coordinate with the Videographer, Graphic Designer, and Social Media Manager to ensure cohesive branding and consistent messaging across all digital channels.
• Ensure content is SEO-optimized and follows best practices for online visibility.
• Plan and execute digital marketing campaigns, including pay-per-click (PPC), social media ads, email marketing, and other online marketing initiatives.
• Monitor campaign performance, analyze key metrics (CTR, conversion rates, etc.), and adjust strategies to maximize ROI.
• Provide regular reports to the Business Development Manager on campaign effectiveness and opportunities for improvement.
• Lead, mentor, and manage the digital marketing team (Videographer, Graphic Designer, Social Media Manager), ensuring high-quality output and adherence to project deadlines.
• Foster a collaborative and innovative work environment that encourages creativity and performance excellence.
• Work closely with the Business Development Manager to align marketing strategies with business goals and sales objectives.
• Collaborate with other departments (sales, customer service) to ensure a cohesive approach to market positioning and client engagement.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources for maximum impact.
• Track expenses and ensure all marketing activities are executed within the approved budget.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience (5+ years) in digital marketing.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing.
• Experience managing digital campaigns, including Google Ads, Facebook Ads, and other PPC platforms.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Meta, MailChimp).

Key  Skills and Competencies:

• Graphic design or video production experience is a plus.
• Familiarity with CRM systems and marketing automation tools
• Strategic thinking
• Creativity and innovation
• Attention to detail
• Results-oriented mindset
• Strong organizational and multitasking abilities
• Excellent leadership and team management skills.
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Excellent verbal and written communication skills.