Digital Marketing Officer - Marketing & Communications Division at SBM Bank

Job Purpose:

Reporting to the Marketing Lead and the Head of Marketing, the Digital Marketing Officer will be responsible for developing and executing the digital marketing strategy of SBM.

Key Responsibilities:

• Develop the digital marketing strategy that will guide all actions on all digital marketing channels
• Design and execute the following digital marketing functions: search engine marketing, search engine optimization, social media marketing, email
• marketing, mobile marketing, digital display advertising and digital marketing analytics among others
• Develop digital marketing plan in collaboration with other peers in marketing department and monitor the campaign to reach the desired results
• Collaborate with different lines of business and agency to develop the content strategy for social media to achieve the desired engagement level
• Support Customer Service Management through social media
• Measure and prepare analytics report on all metrics such as impression, clicks, lead generation, engagement and conversion amongst others for all digital marketing activities and website
• Social Media Management and preparation of social media reports such as social media listening reports amongst others
• Project management for website development, maintenance, search engine optimization of website on search engine results page and improving online customer experience
• Content strategy development for search engine optimization of website and using the content management system to add and update contents on the website
• Create and run traditional marketing campaign, events management and other marketing activities as and when required

Qualifications, Experience & Skills:

• Bachelor’s degree in Marketing, Digital Marketing, or related field
• Minimum of 2 years’ experience in Digital Marketing
• Creative thinker and storyteller
• Passion for creativity and technologies
• Analytical skills to use digital marketing analytics to gauge the success of all digital marketing activities
• Fluent in spoken and written English and French

Closing: 07th October 2022.