Digital Media and PR Internship at Centum

The firm is looking for dynamic & hard working individuals with strong leadership & entrepreneurial skills to join as Digital Media and PR Interns. The interns will participate in development & implementation of marketing efforts by making use of new media and digital tools and techniques. The overall objective is to build a strong online presence for the brand, acquire customers and generate revenue. Successful and highly productive interns will get the opportunity to participate in both a strong incentive structure and a clear path to a fulfilling career in Brand Management.

RESPONSIBILITIES

• A digital media and PR Intern will assist in promoting the brand and boosting client engagement by implementing online tools.
• Learning and assisting in building digital media campaigns, overseeing and monitoring the creation of digital content, and finishing up digital projects.
• Learning and assisting how to creatively handle various online brand marketing tools such as the company websites, podcasts, and blogs, working with different teams in order to coordinate and promote the organization’s marketing, advertising, and promotional activities
• Learning and assisting in leading the brand’s marketing efforts using new media and digital tools
• Learning, assisting and supporting the brand team in order to ensure the development of effective internal and external digital communications
• Learning and assisting how to maintain the brand’s website and intranet while also supporting the delivery of the digital strategy
• Learning and assisting how to create media content, such as YouTube videos, and even landing pages for the purpose of internet marketing
• Learning and assisting in managing social media channels, such as Facebook and Twitter, by updating the accounts with relevant content, as well as responding carefully to inquiries or complaints that may arise from social media correspondence
• Learning and assisting in the development and implementation of a well-defined plan for the organization’s digital strategy which may include ways to improve marketing or public relations
• Any other duties as may be assigned from time to time

REQUIREMENTS

• Ability to research best practices, report on competitive activities, deliver strategic recommendations and implement appropriately
• A highly self-driven individual with creative thinking skills and high energy
• Outstanding capabilities on working on multiple assignments simultaneously
• Demonstrate leadership qualities and be committed to succeeding in a team context
• Demonstrate passion for communication and marketing, social media usage, management and learning
• Proven verbal, written and presentation communication skills
• Knowledge of a range of marketing channels, including mobile, online and direct marketing
• Basic knowledge of HTML and web editing is a plus
• KCSE grade B+ and above
• Graduated or will graduate with at least a second class upper honours from university