Digital Media Buyer at Morsan HR Consulting

Key Responsibilities

• Plan and execute paid digital campaigns across Meta, Google, YouTube, TikTok, and programmatic platforms.
• Translate campaign objectives into clear media strategies, budgets, and flighting plans.
• Set up, manage, and optimize campaigns for reach, traffic, leads, and conversions.
• Monitor campaign performance daily and optimize bids, audiences, creatives, and formats.
• Manage media budgets and pacing to avoid over- or under-spend.
• Implement and manage tracking using pixels, events, and conversion APIs.
• Collaborate closely with creative teams to brief, test, rotate, and optimize ad assets.
• Conduct A/B testing across audiences, creatives, formats, and placements.
• Prepare weekly performance updates and monthly reports.
• Deliver actionable insights, learnings, and clear optimisation recommendations.
• Ensure brand safety, platform policy compliance, and account hygiene.

Key Performance Indicators (KPIs)

• ROAS, CPA, CPC, CPM
• Conversion volume and quality
• Budget utilization accuracy
• Campaign delivery against timelines
• Reporting accuracy and insight quality

Required Skills & Experience

• 2–4 years of hands-on experience in digital media buying.
• Strong experience with Meta Ads Manager and Google Ads.
• Solid understanding of audience targeting, funnels, and attribution.
• Strong analytical, optimization, and reporting skills.
• Experience managing monthly media budgets of KES 500,000+
• Comfortable working with data, dashboards, and spreadsheets.