Digital & Social Media Manager at Fairmont Hotels & Resorts

Job Description

Digital & Social Media Manager

The Digital & Social Media Manager will be in charge of managing and growing digital media channels within the accor network including social media. Optimise all the digital assets,systems and channels provided by Accor,like CRM, Newsletter,Websites,databases etc at Fairmont The Norfolk and Fairmont Mara Safari Club.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

Reporting to the Marketing & Communications Manager, responsibilities and essential job functions include but are not limited to the following: 

Social Media

• Develop and manage the content strategy for (Fairmont The Norfolk and Fairmont Mara Safari Club) on all social media platforms     
• Ensure content calendar covers core segments on all properties Leisure, MICE, Food and Beverage      
• Manage all social media content production and scheduling- reels, videos,still images,promotional flyers     
• Cover brand compliant content for different department's opreational support e.g Sales blitz, ALL Loyalty programs,TnC heartist events and all relevant bookers cocktails or corporate cocktails held by the sales teams, Sustainability and CSR.
• Ensure quarterly partnerships with relevant content creators and influencers  
• Coordinate the right partners in order to co-create content (category managers, experience managers, creative agencies, photographers, videographers, external partners    
• Develop briefs for internal partners (content commitee) or external partners (creative agencies, photographers, videographers and influencers), follow execution         
• Train content committee so that they create fresh content to feed your strategy          
• Implement all components of Accor Digital Strategy on social media in order to deliver maximum online exposure  
• Develop and execute Fairmont the Norfolk and Fairmont Mara Safari club Hashtag and Tag strategy
• Set up social media campaign objectives and KPIs, and Page Objectives per quarter.
• Analyse and report ROI and all relevant data in order to optimize engagement and lead to sale         
• Proactively identify advertising and PR digital opportunities that align with the hotel brand, and present these to the team for discussion and action        
• Analyse competition, industry trends and influencers actions on social media 
• Community management and reporting any negative comments, posts and DMs to the Senior Brand manager.

Digital:

• Digital advertising strategy to answer the marketing objective of increasing the direct sale by 20% within the next 12 months          
• Digital showcase and omnichannel ecosystem aiming to build our brand awareness and value and lead to sale (at OTA or direct)     
• Digital Promotion and booking of our activities in order to switch from a hotel service to a destination service (F&B, activities, Iconic sites)        
• OTA content management as well as advertising           
• Management of all relevant advertising campaign to reach our business and marketing objectives    
• Owned and paid digital media     
• Coordination with our brand manager and owned social media manager activities in order to maximize consistent omnichannel communications on all digital touchpoints including social media      
• Audit of the existing ecosystem, recommendation of a strategy and development
• Advice on budget building, Monitoring of the reach of KPIs       
• Target by December 2024 : clear showcases and content (google my business, OTA, websites, new websites, eatout, Kenyabuzz apps for scheduling, advertising campaigns on air, whatsapp booking for our outlets like Tatu, Cin Cin, LDT,Pool,Gym ,Spa)  
• Responsible for B2B and B2C newsletters, CRM, Database development along with Sales,team and the Senior/Junior Brand and trade managers.          
• Ensure accurate brand information and up to date content on Tripadvisor, Google my business, Accor and Fairmont Websites, Eatout, Kenyabuzz etc.       
• Report to the Senior Brand Manager, on campaign KPIs, and monthly reporting of executions to review impact.     
• Own the SEA, SEO strategy for maximum visibility and rating

Qualifications

Your experience and skills include:

• A bachelor's degree in marketing, business administration, communications. Diploma is considerable with the right experience and digital certifications like ISA, Google certifications.
• Strategic Planner
• SEO & SEM and SEA Mastery
• Social Media Management Skills including content marketing Expertise
• Email Marketing Guru
• Conversion Rate Optimization (CRO) knowledge
• Mobile Marketing knowledge
• Analytics Tools Mastery: Familiarity with various digital marketing analytics tools like Google Analytics.
• Leadership and agency management skills, with experience in briefing, managing influencers and digital agencies
• 4-5years of experience with proven success /portfolio- digital agency experience is a plus.
• Google certifications a plus
• ISA a plus
• A team Player and great collaborator
• A self-starter that is highly self-motivated with a positive attitude
• A good, clear and concise communicator- oral, written and presentation skills
• Passionate about hospitality, marketing and brand custodianship
• Creative mind with story-telling abilities
• Solution oriented
• Able to multitask and juggle competing priorities
• Always connected, in case of any negative online publicity