Direct Marketing Coordinator at Unifi

The Role

• The  Direct Marketing Coordinator is responsible for driving new client acquisition, managing multiple branches across a region, and ensuring effective execution of direct marketing strategies. The role focuses on building strong relationships with key stakeholders, leading high-performing marketing teams, and delivering measurable business outcomes to support Unifi Kenya’s growth.

Responsibilities

• Identify, research, and drive opportunities to grow Unifi’s client base, focusing on large employers.
• Drive lead generation process across the client funnel by analysing prospect insights, identifying bottlenecks, and optimising conversion rates.
• Develop and implement strategic activations plans, including events calendars for key national and stakeholder events (e.g. Expos).
• Build and maintain strong relationships with key business stakeholders.
• Work closely with branch managers and teams to meet new client targets and ensure effective weekly marketing plans.
• Suggest and drive creative direct marketing activities for assigned territories.
• Support branch-level marketing fieldwork and activities to deliver on targets.
• Monitor daily branch marketing activities and ensure proper use of systems such as Georep.
• Lead, motivate, and develop a high-performing direct marketing team; provide training and capacity planning support as needed.
• Collaborate with the Marketing Generalist to implement agreed marketing strategies.
• Support management in executing company strategy and contribute to Unifi’s growth.
• Ensure all prospect lists and activity reports are submitted accurately and on schedule.
• Make Unifi a fun place to work.

Required Candidate Profile 

• Diploma or degree in Marketing,Sales or a related field, or minimum 3 years’ experience in sales, marketing, or direct/field marketing.
• Proven experience managing multiple branches within customer-centric brands.
• Strong leadership skills with the ability to motivate and manage teams in a fast-paced environment.
• Emotionally intelligent, adaptable, and able to balance firmness with empathy.
• Strategic thinker with strong problem-solving skills and a focus on continuous improvement.
• Confident decision-maker, able to challenge the status quo to drive value.
• Excellent communication, interpersonal, and collaboration skills across all levels.
• Highly analytical, detail-oriented, and committed to high standards.
• Creative, commercially aware, customer-oriented, and organized with strong multitasking abilities.
• Knowledge of financial products and services is a plus.