Director of Digital, Marketing and Communications at Fairmont Hotels & Resorts

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21 

What you will be doing:

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following: 

• Consistently offer professional, friendly and engaging service
• Manage all activity within the Digital, marketing and public relations department, ensuring all brand guidelines and standards are followed.
• Be responsible to drive Web Direct channel performance, related to key KPI’s on conversion, content and reach.
• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are in place and updated regularly as needed.
• Develop the hotel’s communication strategies and execute the marketing, public relations and digital campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensur
• profit growth and brand exposure.
• This includes but is not limited to the following:

Build brand partnerships and generate consumer event activations at the property level.

• Plan and execute multiple media events per year, ranging from restaurant launches, packages, media familiarization trips, etc….
• Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
• Plan and oversee the hotel’s advertising and promotional activities, including print, electronic, radio, social and direct mail.
• Develop promotional materials, which including printed and digital collaterals
• Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
• Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
• Develop and deliver insightful strategies and presentations to the hotel Executive Committee and business departments where appropriate.
• Manage PR and marketing agency resources and suppliers for ad hoc projects and campaigns.
• Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media.
• Work with digital marketing to develop compelling consumer and media content.
• Submit monthly reports to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities.

Your experience and skills include:

• Minimum 5 – 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
• Excellent English written and verbal communication skills required.
• Proficiency in Word, Excel, and Database management software.
• The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
• Must be able to work well under pressure and manage stakeholder expectations of from each property.
• University education preferred.
• Experience with/contacts within Kenya/ Africa media marketplace are an asset.
• Arabic language and written skills is an asset.
• Marketing and PR agency experience is an asset.
• Understanding loyalty and customer relationship management.
• Strong communication skills across variety of platforms and on all levels.
• Market research capabilities for competitor reviews.
• Outstanding English skills in written and verbal.
• Dynamic and confident individual.
• Good time management and prioritising capabilities.
• Ability to work under pressure and tight deadlines.
• Team player with positive attitude.
• Strong attention to detail and the production of high quality work.
• Should display personal drive to succeed and achieve.
• Project management skills.