Director of Marketing at Angaza

This Role

• Angaza is hiring a Director of Marketing. We are looking for a dynamic, hands-on leader who is equally comfortable executing on tactical growth plans and setting strategy for Angaza’s marketing initiatives over the next several years. The Director of Marketing will own the Angaza marketing strategy and lead a team of talented marketers to execute it. The ideal candidate is commercially minded, with robust experience in sales-driven B2B and B2C marketing, brand building and trade visibility in Africa. 
• This role will be primarily responsible for defining the go to market strategy for Angaza’s products and services, increase awareness, drive demand and build loyalty to support the overall business objectives.

This position is based in Kenya and reports to Angaza's Chief Commercial Officer.

Responsibilities

• Strategy: Own the development of the overarching marketing strategy for Angaza, with specific focus on customer segmentation, brand development, go-to-market strategies for products & services, and key customer insights to deliver superior results.
• Marketing Operations: Lead the team to develop and execute impactful marketing and promotional campaigns that support the commercial teams to deliver on business objectives.
• Brand Management: Act as the primary brand champion within Angaza, ensuring that brand essence plus the overall look and feel are consistently communicated and well maintained in all written and visual marketing materials.
• Performance Management: Develop benchmarks and tools to plan, implement, monitor and report the performance and ROI of marketing activities.
• Budget Management: Oversee the development and management of the department budget, actively tracking ongoing spending to ensure alignment with business objectives and optimal use of resources .
• People Management: Oversee the hiring, coaching, performance evaluation and professional development of the marketing team.

Required Skills & Experience

• Bachelor’s degree in marketing, business, economics, social sciences or related field
• At least 10 years' experience in a similar role, preferably with B2C marketing, trade marketing, retail, FMCG, or a marketing agency in Kenya.
• Experience with building and managing marketing teams, and comfort engaging with senior stakeholders.
• Excellent written, verbal and presentation skills - fluency in English and Kiswahili is required.
• Ability to identify target audiences, develop strategy and employ tactics that engage, inform and motivate them. 
• Ability to utilize data to measure activity and extract key insights to iterate and refine initiatives.
• A deep understanding of how to turn insights into action and impact the commercial agenda of the organization.
• Experience being goal-oriented and comfortable measuring the team’s success by quantitative performance.
• Highly innovative and collaborative, with excellent interpersonal and influencing skills.
• Ability to collaborate with teams across a variety of locations and cultures. 
• Excellent project management skills paired with great attention to detail. 
• Exemplify Angaza’s key values: impact-driven, empathetic, courageous, trustworthy, curious, and collaborative.