District/City Leads - Nairobi And Central Region at BIDCORO Africa Ltd.

Reporting to the National Sales Manager, the District / City Lead role will be.

• To put in place effective distribution, market execution and market development measures in line with the agreed company route to market to ensure delivery of topline revenue, volume growth and numeric distribution within the assigned District/ city as per company targets
• To champion the hunter’s program within the assigned City to grow managed outlets to the desired company coverage targets via effective utilization of foot soldiers and Tuk-tuk riders
• To build relations with distributors, wholesalers and key customers that will grow the overall footprint and volumes of BIDCORO beverages within the assigned District
• To drive up primary orders from Distributors and wholesalers to ensure achievement of assigned regional and territory volumes, SKU availability, Numeric and weighted distribution.
• To develop, Lead and manage the allocated District foot soldiers, Tuk -tuk riders & other commercial assets to achieve the required team and individual targets for call coverage, hit rate and drop size.
• Work closely and support to the National Sales Manager  in expanding, developing and mapping Wholesalers base to the best option Distributors within the territory to assure supply of stock, retail availability, GT channel availability, numeric and weighted out of stock as per company targets.
• Ensure Foot Soldiers Journey plans Tuk-Tuk routes are fully optimized within the assigned District to ensure a cost efficient and effective distribution as per company targets
• To lead the District on sales performance tracking systems, ensure quality market execution and sales force effectiveness
• Ensure that all reporting, tracking and SFA’s systems are daily updated and used in the right way.
• To uplift stocks from selected distributors and sell into minimarts, Tier 3 local supermarkets, local eateries and local petrol stores not covered by the key accounts team within the assigned district.
• To account develop and drive listing of BIDCORO products in dry outlets and underserved GT channels including nontraditional stores
• To engage in field route rides with assigned sales team and spend time with foot soldiers at the outlet level to coach, mentor and develop the sales team capability within the assigned district
• Removing issues and roadblocks that prevent the sales team from meeting distribution, market execution sales volume, sales revenue and other targets
• Working closely with and support the National Sales Manager to deploy BIDCORO sales strategy and City specific initiatives tailored to be more successful within the assigned District /City
• Implement POS and market execution standards & programs in the right quality and on time.

Key Job Purpose & Deliverables:

• Deliver on the Daily, Weekly, Monthly and Quarterly sales cycle company targets for distribution, Market execution metrics, sales volume, and revenues within the assigned District / City
• Champion and deploy high impact commercial excellence execution including sales force effectiveness, RAD outlet execution, visibility, merchandising, availability and look of success to drive profitable growth of BIDCORO portfolio within the assigned District / City
• Responsible for championing and leading with speed and scale the effective execution of the company chosen go to market models within the assigned territory
• To champion the hunter’s program within the assigned District / City to grow managed outlets to the desired company coverage targets via effective utilization of foot soldiers and Tuk-tuk riders
• To supervise and motivate sales team within the assigned City / District by inspiring and leading from the front in sales uplifting, capability building, coaching, and mentoring.
• Establish and grow a professional sales organization within the assigned District / City

 Skills |Qualification |Education |Experience

• Education: Degree
• Language: Proficient in English and Kiswahili
• Sales and Marketing Professional Training
• Experience: Minimum 2 years in a sales role within FMCG industry
• Must have a valid driver's license