Events Manager at Safaricom Kenya

Detailed Description

Reporting to the Senior Manager – Events The position holder will lead and manage all Safaricom Events (internal and external) through insights led, digital first experiences that deepen consumer engagement and enhance brand perception.

Responsibilities

• Management of all internal and external Safaricom events (physical, hybrid and virtual), inclusive of brand Assets and Safaricom & M-PESA Foundation events, in terms of arranging venues (online and offline), branding of the event, promotional materials etc
• In conjunction with internal customers, creation of robust, inclusive event plans that bring to life marketing objectives and drive strong ROI
• Work to deliberately create digital engagements that enhance consumer experiences and position Safaricom as a digital first business in line with our overall corporate strategy
• Leading agile teams to run virtual and hybrid productions and working with virtual engagement and collaboration tools e.g. Zoom, Microsoft Teams, HopIn among others
• Working with corporate communications department, ensure ample publicity and media coverage is obtained for all events in order to scale impact and amplify engagements beyond on ground activity/event
• Good understanding of analytics and data to provide key event insights on operational and strategic reports to internal stakeholders that will add value to projects and ensure consistent improvement in delivery
• Support brand communications teams to develop robust and relevant communication material that will resonate and speak to the targeted consumer segment, and ensure high awareness of event experience
• Develop clear and simple executive briefs for senior management to ensure top level support and supporting product launches, corporate announcements, and other relevant consumer engagements
• For physical events, proficiency with hotel/venue selection & contract negotiation for cost avoidance and negotiated cost savings. Event attendee management, space/booth design & planning, menu planning, budget development, social engagement and work stream management.
• Work with a matrix team on event design, overall program, production and theme development events agency and including décor, technical and catering suppliers among others
• Working closely with security and Occupational Safety and Health teams, identify all risks present in execution of asset initiatives and obtaining relevant mitigations before execution

Qualifications

• Must have technical / professional qualifications:
•  A Bachelor’s degree
• Familiar with a variety of concepts, practices and procedures
• Experiential marketing background with a strong understanding of virtual event platforms emerging technologies influencing consumer engagement e.g. A.I and Machine learning
• Extensive experience and judgment to plan and accomplish goals
• Multi-tasking
• Wide degree of creativity and latitude
• Willingness to work for long hours, under stress / willingness to travel
• Willingness and passion to do menial tasks as well as large jobs
• Proven attention to detail
• Oral and written communication
• Minimum 5 years’ experience in marketing, with 3 years in event management