Field Marketing Officer at Sistema Biobolsa

Your mission at Sistema.bio

Reporting to the Marketing Coordinator, you will be responsible for generating leads through Below The Line (BTL) activities. You will plan, execute & report on the different activities and look for new partnerships in the industry to increase our reach and create more awareness while supporting the sales team. 

You’ll be in charge of:

• Strategizing, building and executing integrated Below The Line (BTL) campaigns with your line manager on a quarterly and monthly basis while staying in line with budget 
• Liaising with Sales Training Coordinator to train Sales Agents on Agroecology benefits per regional training plans
• Maintaining a list of new marketing opportunities with local partners and networks
• Maintaining a purpose business plan for the new marketing opportunities with the aim of turning those relationships into sales in collaboration with the marketing coordinator and the Kenya commercial lead
• Designing and executing training needs for both internal and external stakeholders
• Supporting the continued operational excellence of the demonstration farms
• Generating & capturing leads on TaroWorks from partner events, farmer forums and demo events

More about YOU

• You have at least 3 years of experience in working with farmer groups, community-based activities or rural product promotion.
• You have a Diploma/ Bachelor’s Degree in Marketing or Agriculture.
• You have a good understanding of the Kenyan landscape, socio-demographics and market segments in rural settings.
• You have a good understanding of market research techniques, statistical and data analysis methods.
• You have strong knowledge of MS Office and marketing software (e.g., Customer Relationship Management (CRM) System)
• You have experience in: 
  • Carrying out marketing efforts, including planning, prioritizing and implementing strategy.
  • Telesales / direct sales.
  • Customer support experience.

It would be a big plus if you also had these qualities:

• Great commercial awareness
• Highly organized and proficient at managing multiple projects at the same time
• Skillful at networking, communicating and great interpersonal skills
• Creative, innovative and always thinking outside the box
• Ability to create and manage key partnerships with local organizations/industry stakeholders who can help to build community relations

What it is like to work at Sistema.bio 

• Global company: At Sistema.bio, you get exposure to working with 3 continents and diverse cultures and people. It's the opportunity to build an international career and grow as an individual!
• Passion and purpose: Working at Sistema.bio, you work with a very passionate team that believes strongly in working for the social and environmental impact they want to see.
• A growing team with growing opportunities: Sistema.bio is on its way to double in size in the coming years. This growth will open new roles, new countries and a world of new opportunities! We have a roll-up-your-sleeves culture where we offer new opportunities for our team members’ careers and aspirations based on their skills, interests and aspirations.
• Learning about agroecology and small and medium-scale farmers: We make sure that regardless of your background, you get to spend time in the field with farmers and genuinely learn about farming and agroecology in general and its importance.
• Work-life balance: At Sistema.bio, we know you’re at your best when you’re rested and healthy. We therefore give you generous holidays options, parental leave, we pay for your health protection and give you options to work remotely when needed and possible.
• Gender Equality: Sistema.bio is committed to gender equality in the workplace. Thanks to our Gender policies and efforts women represent 57% of the Global team for example, and 27% of our overall workforce. We have flexible hours and expressing spaces for lactating mothers.
• A team of Do’ers: We are a team of doers. You will get a chance to get your hands dirty and learn on the ground up because your ideas and execution matter. 

Additional Requirement

We're excited to hear from you. Kindly prepare a structured and clear answer to the three questions that are part of the application process. Only applications that provide relevant answers will be considered.

Location, travel and start date

• Based in Mt.Kenya region
• Travelling up to 60% of your time across Central and Mt. Kenya region
• Closing date 5th August 2022. The applications will however be reviewed on a rolling basis.