Field Sales Executive (Meru) at Gap Recruitment Services Limited

Job Description:

As a Field Sales Executive for our client, you will be responsible for driving sales, building relationships with customers, and ensuring product availability in the designated region (Meru). You will play a crucial role in increasing brand visibility, market penetration, and revenue growth by working closely with general trade outlets and distributors. This role demands strong communication skills, excellent customer service, and the ability to work independently to achieve set targets.

Key Responsibilities:

Sales & Distribution:

• Develop and execute a sales strategy to drive the distribution and sale of cooking oil and soap products in the general trade sector.
• Identify new business opportunities and expand the clients market share in the region by acquiring new customers.
• Maintain regular contact with key customers, including wholesalers, retailers, and distributors, ensuring customer satisfaction and addressing their needs.

Market Coverage:

• Ensure that all assigned outlets (supermarkets, retail stores, wholesalers, etc.) are stocked with the company's products.
• Monitor competitor activity in the region, track market trends, and provide feedback to the sales manager regarding competitors pricing, products, and strategies.

Customer Relationship Management:

• Establish and nurture strong relationships with existing and potential customers to build trust and loyalty.
• Provide training and product information to customers to ensure they understand the benefits and features of the products.

Sales Reporting & Target Achievement:

• Meet or exceed sales targets set for the region on a monthly, quarterly, and annual basis.
• Prepare and submit regular reports on sales performance, customer feedback, and market trends to the sales manager.

Product Promotion:

• Actively promote and market the brands products through direct interactions with customers and distribution partners.
• Work with the marketing department to execute promotional campaigns and sales initiatives effectively in the region.

Product Availability & Merchandising:

• Ensure optimal product availability across key retail outlets and maintain product displays in line with company guidelines.

Key Requirements:

• A diploma or degree in sales, marketing, or a related field is a plus.
• Proven experience in field sales, preferably in the FMCG industry or related sectors like food and beverage, household products, or soaps.
• Experience working with general trade outlets and retailers.
• Strong sales and negotiation skills with a customer-centric approach.
• Excellent communication and interpersonal skills.
• Knowledge of the local market and geography in Meru.