General Marketing Manager - Kiambu at Brites Management

Duties and Responsibilities

• Direct the Marketing function, guide strategic planning and develop effective consumer campaign and commercialization programs intended to deliver revenue by driving customer recruitment, usage frequency & retention metrics.
• Define the Corporate brand and the respective consumer brands and develop a powerful affinity in consumer minds.
• Cascade the business strategy to the team; Develop & implement marketing strategy-led annual plans in line with the business strategy and ensure flawless execution to meet set brand & financial metrics within approved budgets.
• Oversee the digital marketing efforts and management of digital assets including supervision of assets – websites, apps, and social media as well as drive content strategy development & rollout to deliver highly engaged communities.
• Develop a deep understanding of client preferences and trends, based on research - customer satisfaction surveys, focus groups and market research tools.
• Administration of direct marketing initiatives on ATL, BTL, Experiential & Digital to deliver both performance of set KPIs and excellence in customer experience.
• Effectively inspire, teach, coach and develop the Marketing & Communications Team.
• Manage 3rd party agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on BDL brand presence opportunities
• Carry out weekly, monthly and quarterly reviews with agencies responsible for the brands. 
• Monitor the weekly/ monthly volumes by brand versus targets in the approved business budget.
• Prepare weekly and monthly reports to management in line with the business trends.
• Evaluate market trends reports from 3rd party agencies and report on opportunities and gaps in the market.
• Support the business and respective departments in developing and producing their marketing and consumer facing requirements.
• Drive the business agenda with strategic partners who provide inputs or have contractual arrangements with the business (Danone | Tetra pack | Disney).
• Develop and communicate functional goals, objectives and results.
• Plan and implement marketing strategies with various brand managers.
• Oversee the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts.
• Monitor competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
• Manage the marketing department budget and use financial strategy to advise all marketing plans.
• Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
• Ensure access to major media channels and important sponsorships.
• Prepare and present daily/ weekly/ monthly reports to senior management.
• Any other duties that might be assigned by the supervisor

Key Requirements Skills, experience and qualification

• Bachelor’s Degree in Commerce, Business Administration (Marketing or Sales option) or a related field
• Post Graduate or Higher Diploma in Marketing (MSK, CIM) or a relevant field as an added advantage.
• At least 15 years’ experience in a busy FMCG environment.
• With a minimum of 5 years in a leadership position, heading a marketing function
• Proficiency in MS Packages, project management tools, brand tracking tools and media tracking tools (e.g. - PowerPoint, Excel, Word, MS Project, etc.).
• Knowledge of relevant regulatory requirements
• Experience in analyzing large amounts of data and trends
• Experience managing multiple brands.
• Conversant with ISO 9001:2008/2015, FSMS & FSSC, OHS, EMS, ILS.
• Proven work experience in brand management.
• Knowledge of the country geography and different market segments
• Knowledge of sales process
• Knowledge of marketing process and segmentation
• Knowledge of the budgeting process
• Interpersonal skills
• Communication skills (written and verbal).
• Leadership skills.
• Ability to think creatively and innovatively.
• Strong research and analytical skills.
• People management skills.
• Customer service skills.
• Quality focus
• Building collaborative relationships
• Decision making and problem-solving skills.
• Negotiation skills
• Networking skills
• Conflict management
• Resource mobilization skills
• Ability to work under pressure