General Trade and B to C Developer at Lesaffre

Key responsibilities

Market Knowledge :

• Establishing a data base of clients and potential clients: Distribution, Wholesale, Retailers.
• Getting to know the potential of each of the segments and the main competitor market shares.
• Building a Market database and update it regularly.
• Providing support for the distributors sales forces and evaluating their performance.
• Visiting yeast and ingredients users regularly to identify needs and any potential problems.
• Identifying new Distributors & Wholesalers opening and anticipate their needs.
• Competitive intelligence: knowing the competitor products, their prices and identify new products.

Commercial Development:

• Participating in building a better market readability and a good commercial responsiveness. 
• Identifying the customers technical support needs, share them to the Kenya General Manager.
• Reaching the targets defined with the Sales Manager and share the challenges faced.
• Using the sales support tools to upgrade your sales approach.
• Directing the new customers to the right products, capable of providing the best service.
• Guaranteeing Lesaffre products quality image on your market.
• Reporting & Following-up the clients claims and make sure to deliver a reply within a reasonable time frame.

Reporting:

• Sharing weekly visit checklist and establish a formal monthly report.
• Regularly update data base on the CRM software.

Qualifications

• Bachelor in sales and marketing or equivalent with an experience of 5 years as a business developer or sales manager.