General Trade Manager (Mass Market) at Crystal Recruit

Responsibilities

• Lead and manage the sales team responsible for the general trade segment
• Set sales targets, monitor performance, and provide guidance and support.
• Manage distribution networks, including wholesalers, distributors, and retailers, to ensure efficient and effective product distribution.
• Develop and implement strategic plans to achieve sales targets and market penetration within the general trade segment.
• Monitor inventory levels and ensure optimal stock availability to meet customer demand while minimizing excess inventory and stock outs.
• Develop and manage budgets, forecasts, and P&L statements for the general trade segment, ensuring financial targets are met or exceeded.
• Provide supportive rational forecast and control the costing budget
• Track and analyze sales performance, market share, and other relevant KPIs to identify areas for improvement and inform decision-making.
• Plan and execute promotional activities, trade shows, and marketing campaigns to increase brand visibility and drive sales within the general trade channel.
• Develop and maintain close relationship with external customers and internal partners

Requirements

• Bachelor's degree from a recognized University in Business, Sales & Marketing or related field
• 7-10 years in experience in sales of FMCG products, General Trade and Marketing
• Proven experience in FMCG Companies
• Knowledge of trade marketing strategies and techniques.
• Familiarity with distribution channels and logistics operations.
• Proven ability to achieve sales quotas
• Strong leadership and management skills
• Excellent communication, negotiation, and interpersonal skills.
• Willingness to travel and work out of the office
• Analytical mindset with the ability to interpret data and make informed decisions.