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  • Posted: May 9, 2024
    Deadline: May 22, 2024
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Crystal Recruit is a boutique recruitment firm that specializes in matching the right talent to the right job opportunities across Africa. We go out of our way to find that missing person for your business puzzle. We are the partner that understands your needs, recruits 'best-in-class’ talent and counsel you towards a successful conclusion to the searc...
    Read more about this company


    General Trade Manager (Mass Market)


    • Lead and manage the sales team responsible for the general trade segment
    • Set sales targets, monitor performance, and provide guidance and support.
    • Manage distribution networks, including wholesalers, distributors, and retailers, to ensure efficient and effective product distribution.
    • Develop and implement strategic plans to achieve sales targets and market penetration within the general trade segment.
    • Monitor inventory levels and ensure optimal stock availability to meet customer demand while minimizing excess inventory and stock outs.
    • Develop and manage budgets, forecasts, and P&L statements for the general trade segment, ensuring financial targets are met or exceeded.
    • Provide supportive rational forecast and control the costing budget
    • Track and analyze sales performance, market share, and other relevant KPIs to identify areas for improvement and inform decision-making.
    • Plan and execute promotional activities, trade shows, and marketing campaigns to increase brand visibility and drive sales within the general trade channel.
    • Develop and maintain close relationship with external customers and internal partners


    • Bachelor's degree from a recognized University in Business, Sales & Marketing or related field
    • 7-10 years in experience in sales of FMCG products, General Trade and Marketing
    • Proven experience in FMCG Companies
    • Knowledge of trade marketing strategies and techniques.
    • Familiarity with distribution channels and logistics operations.
    • Proven ability to achieve sales quotas
    • Strong leadership and management skills
    • Excellent communication, negotiation, and interpersonal skills.
    • Willingness to travel and work out of the office
    • Analytical mindset with the ability to interpret data and make informed decisions.

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    Sales Manager (High Value Product)


    • Develop and implement effective sales strategies
    • Lead nationwide sales team members to achieve sales targets
    • Establish productive and professional relationships with key personnel in assigned customer accounts
    • Negotiate and close agreements with large customers
    • Monitor and analyze performance metrics and suggest improvements
    • Prepare monthly, quarterly and annual sales forecasts
    • Perform research and identify new potential customers and new market opportunities
    • Provide timely and effective solutions aligned with clients' needs
    • Liaise with Marketing and Product Development departments to ensure brand consistency
    • Stay up-to-date with new product launches and ensure sales team members are on board


    • Degree in sales and marketing, business administration or any related course
    • 7-10 years of experience is a senior position
    • Must have worked in a Key Accounts Management position in a leading FMCG company.
    • A strong negotiation skill set is required Experience managing a high performance sales team
    • Knowledge of CRM software and Microsoft Office Suite
    • An ability to understand and analyze sales performance metrics
    • Solid customer service attitude with excellent negotiation skills
    • Strong communication and team management skills
    • Analytical skills with a problem-solving attitude

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    Sales Manager (Tissue Product)


    • Achieve growth and hit sales targets by successfully managing the sales team
    • Design and implement a strategic business plan that expands company's customer base and ensure its strong presence
    • Own recruiting, objectives and goal setting, coaching and performance monitoring of sales representatives
    • Build and promote strong, long-lasting customer relationships
    • Present sales, revenue and expenses reports and realistic forecasts to the management team
    • Identify emerging markets and market shifts while being fully aware of new products and competition status
    • Assess current team processes and procedures, identify opportunities for improvement, and implement them
    • Develop individual quotas and assign territories for team members
    • Provide detailed and accurate sales forecasts
    • Coach, mentor, and provide feedback to team members
    • Foster a competitive yet collaborative team environment
    • Assess individual performance through observation and measurement, and suggest corrective actions as needed


    • Degree in marketing, Business Administration or related course
    • Must have at least 10 years' experience in a senior role
    • Must be conversant with the tissue/Paper manufacturing industry.
    • Must have excellent relationship with the relevant decision makers in the trade.
    • A clear demonstration of effectively managing a sales team is mandatory.
    • Strong oral and written communication skills
    • Proven ability to lead a team to meet quotas
    • Excellent leadership skills
    • Experience setting sales goals
    • Results-oriented with strong analytical skills
    • Deep understanding of CRM systems and best practices
    • Proficient in Microsoft Office.

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    Lead - Influencer Sales


    • Own and Achieve Business Goals of the influencer eco system.
    • Onboard Practicing CPAs and organizations on the company and create a pool of CPAs acting as brand ambassadors of the organization.
    • Achieve Business results through acquisition on new CPAs and retention of existing CPAs and referral sales through CPAs
    • Build a healthy relationship with CPA organizations and apex bodies (ICPAK, KASNEB)
    • Attend relevant events for networking and business purposes
    • Elevate the organization's market share in the accounting software industry to new heights
    • Significantly boost the profitability of the organization's partners
    • Deliver unparalleled customer delight that sets new industry standards


    • Graduate with specialization on accounts and finance, preferably a CPA.
    • 7-10 years in managing Direct and indirect sales in similar space.
    • Managing and nurturing teams.
    • Good command over Swahili and English.
    • Good communication skills, team management, disciplined execution.
    • Leadership skills
    • Well organized with great time management skills
    • Outstanding project management skills
    • Excellent interpersonal and relationship building skills
    • Networking aptitude

    Method of Application

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