Copywriter at Girl Effect

Scope of Work

We envision two rounds of content development. A first round where content will be drafted and tested with adolescent girls and young women and a second round where content will be refined for the final minimal viable prototype.

Your Responsibilities

• Write clear, compelling copy for various mediums (e.g. ads, blog posts, social media creatives, short-form scripts, radio spots/dramas, newsletters).
• Take part in brainstorming sessions and workshops with our creative team to develop a youth-friendly, innovative, communicative language for our initial and final prototype concepts.
• Assist brand development experts in developing our new Kenyan youth brand’s tone and voice.
• Feed into all creative assets and develop marketing copy aligned with our new Kenyan youth brand’s tone and voice.
• Interpret copywriting briefs and ultimately write clear, attractive copy with a distinct voice.
• Support translating from English to Swahili or vice versa.
• Support creative campaign reports and presentations.

Who You Are

• A conversational copywriter/creator with experience creating content, content and campaigns for youth audiences, especially Kenyan girls from low-middle income backgrounds.
• Ability to deliver a clear message in a simple, straightforward, and non-judgmental manner with a fun and youthful style.
• An effective communicator and writer in Swahili and English, with the ability to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.
• Someone who enjoys media & technology and exploring content through products like IVR, communities, blogs, etc.
• Passionate about making a positive difference in the lives of young women and girls.
• Proven ability to be flexible within a fast-paced, changing environment.
• Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights and Economic Empowerment would be a massive bonus.
• Basic safeguarding and digital safeguarding knowledge is a plus.