Graphic Designer and Social Media Specialist at Janta Kenya

Job Description

The major roles of the Graphic Designer and Social Media Specialist will be to produce compelling branding and artwork for the brand, agents and for the properties we are selling. They will also be responsible for posting these on Social Media.

Key Responsibilities

Branding/ Imaging

•  Generating marketing material (artwork and copy) for new and existing products and services
•  Coming up with ideas for designs, fonts imagery
•  Overseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition stands
•  Monitoring consumer reactions
•  Researching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needs
•  Develop and help implement strategies for both new and existing products
•  Influence design and branding decisions
•  Updating and maintaining the company’s website
•  Organizing and executing any events the company wishes to participate in
•  Making recommendations and supporting the sales team with their marketing messages
•  Preparing marketing proposals and presentations for clients
•  Creating appealing artwork for the properties we are marketing to post on our listings, social media and other marketing media

Creativity and Innovation

•  Assist in the development of sales aids and other marketing material which the team will use as part of the sales process
•  Assist in developing marketing plans and strategies
•  Content creation
•  Coming with new creative marketing ideas
•  Strategically searching for new marketing avenues that will offer value in reaching the company’s target market

Client Management

•  Ensuring artworks are approved before publishing them
•  Keeping neat records of all marketing activity undertaken including clippings of any print advertising

Publicity

•  Posting properties and marketing them on social media
•  Uploading and updating post content
•  Uploading property details/post content
•  Adding appealing photos of property and sharing information with relevant audience

Reporting

•  Assisting the marketing team to produce regular progress reports on the marketing plan (monthly, quarterly and annual)
•  Maintaining accurate records of signages employed by the company
•  Producing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events

Other

•  Assisting or covering for the other members of the marketing team when required
•  Any other duties as assigned by manager / director

Skill & Experience

•  Proven experience as a professional photographer and videographer
•  Excellent technical skills in operating professional photography and videography equipment.
•  Proficiency in photo and video editing software such as Adobe premiere and Photoshop.
•  Excellent communication and interpersonal skills.
•  Ability to work independently and manage multiple projects.