Graphic Designer at Liberty Life

This role is responsible for bringing Liberty Kenya’s brand to life through compelling visual storytelling. The Senior Graphic Designer will lead the design and production of creative content across digital, print, and multimedia platforms ensuring visual excellence and brand consistency in all deliverables.

Key Responsibilities

• Collaborate closely with the Marketing team to deliver cohesive visual branding across digital and offline platforms.
• Translate marketing briefs into high-impact visual concepts that align with Liberty Kenya’s strategic objectives.
• Develop creative assets for integrated marketing campaigns, including digital ads, print materials, social media graphics, web visuals, and internal communications.
• Partner with cross-functional teams to ensure visuals resonate effectively with diverse target audiences.
• Contribute to brainstorming sessions and support campaign ideation with innovative design input.
• Design high-quality 2D and 3D graphics, illustrations, infographics, and animations aligned with the Liberty Kenya brand.
• Produce engaging audio-visual content such as short videos, GIFs, and motion graphics for digital campaigns.
• Maintain and evolve Liberty Kenya’s visual identity to ensure consistency across all marketing and communication touchpoints.
• Create and manage brand templates, design toolkits and reusable assets for both internal and external use.
• Manage multiple design projects simultaneously from concept through to final execution, ensuring deadlines and quality standards are met.
• Organize and maintain a well structured digital library of design assets for efficient reuse and scalability.
• Coordinate with external vendors and creative agencies to ensure brand compliance and timely delivery of outsourced creative materials.

Qualifications

• Bachelor’s degree in graphic design, Visual Communication, or a related field.
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom).

Experience

• Minimum of 7 years’ professional design experience, ideally with exposure to financial services, insurance, or regulated industries.
• Strong background in animation and multimedia content production (2D and 3D).
• Demonstrated ability to create design solutions for both digital and print formats.
• Solid understanding of UX/UI principles and digital layout best practices.
• Strong portfolio that showcases a wide range of design projects, including branding, advertising, and motion graphics.