Graphics Designer at Willow Health Media

Duties and Responsibilities

• Develop and produce high-quality visual communication materials that support the organisation's programmes, campaigns, events, publications, and digital presence.
• Ensure consistency in the application of the organisation's brand identity across all communication materials and platforms.
• Contribute creative ideas and visual concepts that enhance storytelling and audience engagement.
• Support the continuous improvement and evolution of the organisation's visual identity while maintaining brand integrity.

Graphic Design and Content Production

• Design creative assets for social media platforms, websites, digital campaigns, presentations, reports, newsletters, publications, and promotional materials.
• Produce graphics, infographics, illustrations, banners, posters, flyers, brochures, factsheets, and other communication products as required.
• Design event branding materials, including backdrops, banners, invitation cards, certificates, presentation templates, and event collateral.
• Create visually appealing layouts for reports, publications, case studies, policy briefs, annual reports, and donor-facing materials.
• Design branded merchandise and promotional materials in line with organisational requirements

Digital and Website Content

• Develop visual content that enhances the organisation's website, digital campaigns, and online platforms.
• Work closely with the Multimedia Production Manager to ensure the organisation's digital platforms remain visually engaging, current and aligned with communication objectives.
• Optimise graphics and visual content for different digital platforms and audience needs

 Motion Graphics and Multimedia Support

• Conceptualise and develop motion graphics, animated explainers, title sequences, lower thirds, and other visual elements for video productions.
• Collaborate with videographers, producers, and content creators to develop engaging multimedia content.
• Support video production workflows through the creation of graphic assets, visual effects, and animation elements where required.

Creative Planning and Collaboration

• Participate in content planning meetings and contribute creative direction for campaigns, stories, documentaries and communication initiatives.
• Work closely with communication, programmes and production teams to translate technical information into visually engaging content.
• Manage multiple design projects simultaneously while meeting agreed timelines and quality standards.

Innovation and Quality Assurance

• Continuously seek innovative ways to improve visual storytelling and audience engagement.
• Review and quality-check all design outputs to ensure accuracy, consistency and adherence to organisational standards.
• Stay updated on emerging design trends, technologies, tools and best practices relevant to digital communications and media production.

Other Responsibilities

• Maintain an organised archive of design files, templates and brand assets.
• Support organisational events and communication activities as required.
• Perform any other duties assigned within the scope of the role.

Requirements

• Bachelor’s Degree or a Diploma in Graphic Design or a related field.
• Excellent IT skills, especially with design and photo-editing software.
• Minimum of 3 years’ experience in graphics design.
• Membership with the Media Council of Kenya is an added advantage.