Careers at Willow Health Media

Qualifications

• Diploma in Film Production, Multimedia, Audio Engineering, or a related field. A Bachelor’s degree would be an added advantage.
• Minimum of 5 years of experience in video and audio editing, with a portfolio showcasing work in both studio interviews and documentary-style settings. Podcast editing experience is a must.
• Storytelling Ability: Strong sense of narrative flow, with an ability to structure content that captivates and informs.
• Technical Precision: Detail-oriented with a strong command of editing tools, ensuring the highest quality in video and audio outputs.
• Creative Problem-Solving: Ability to creatively address technical challenges, maintaining quality across different filming environments.
• Time Management: Efficiently manage multiple projects, prioritising tasks to meet deadlines.
• Collaboration Skills: Excellent communication and teamwork abilities, comfortable working in a collaborative environment with a cross-functional team.
• Flexibility to work beyond regular hours as project timelines require.
• Willingness to occasionally travel to field locations to assist with on-site editing or production support

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About this role

• Manage social media presence across all digital platforms by planning, creating, publishing, monitoring and optimising content that expands audience reach, strengthens engagement and reinforces the organisation’s editorial standards and brand. The Social Media Manager works closely with the editorial, production, partnerships and communications teams to deliver compelling social-first storytelling, drive audience growth, analyse platform performance and support organisational campaigns and initiatives.

Key Responsibilities.

Social Media Strategy

• Execute social media strategy across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, WhatsApp and emerging digital platforms.
• Develop platform-specific content plans aligned with editorial priorities, audience needs and organisational objectives.
• Identify opportunities to increase audience reach, engagement, and community growth across all platforms.
• Monitor platform updates, algorithm changes and emerging digital trends, recommending improvements where appropriate.
• Support the implementation of digital campaigns that strengthen visibility and impact.

Content Planning and Publishing

• Develop, maintain and manage the social media content calendar.
• Publish timely, accurate and engaging content across all social media platforms.
• Write and optimise captions, headlines, hashtags, thumbnails, metadata and platform-specific copy.
• Adapt editorial stories into social-first formats, including reels, shorts, stories, carousels, graphics and other multimedia content.
• Coordinate live coverage of events, interviews, webinars, conferences and breaking news.
• Work closely with journalists, producers, graphic designers, photographers, and videographers to ensure timely content delivery.
• Ensure all published content adheres to editorial, branding, and quality standards.

Audience Engagement and Community Management

• Manage audience interactions by responding to comments, messages, and enquiries across all social media platforms.
• Foster meaningful conversations that strengthen the organisation online community.
• Identify opportunities to increase audience participation, engagement and loyalty.
• Escalate sensitive, reputational, or editorial issues to the appropriate internal teams.
• Monitor audience feedback and provide recommendations for improving user experience and engagement.

Analytics, Monitoring and Reporting

• Monitor social media performance using analytics and reporting tools.
• Produce regular reports highlighting audience growth, engagement, content performance and campaign effectiveness.
• Analyse audience behaviour, platform insights and performance trends to recommend. improvements.
• Track key performance indicators (KPIs) and prepare actionable recommendations for continuous optimisation.
• Monitor website traffic generated from social media channels and evaluate content effectiveness.

Brand Management and Compliance

• Ensure all social media content reflects Willow Health Media’s editorial standards, values and brand voice.
• Maintain consistency across all platforms.
• Support campaigns, partnerships and organisational initiatives through effective social media execution.
• Uphold accuracy, fairness and ethical journalism in all digital communications.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media or a related field.
• At least 3 years’ experience managing social media for a media organisation, digital publisher, NGO or communications agency.
• Proven experience growing and managing multiple social media platforms.
• Strong understanding of platform algorithms, analytics and audience development.
• Excellent writing, editing and copywriting skills.
• Experience using social media scheduling, monitoring and analytics tools.
• Experience with basic graphic design and short-form video editing is an added advantage.
• Strong editorial judgement.
• Excellent storytelling and copywriting skills.
• Creativity and an eye for visual content.
• Strong analytical and problem-solving skills.
• Excellent planning and organisational skills.
• Ability to work in a fast-paced newsroom and meet tight deadlines.
• Passion for journalism, public health and evidence-based communication.
• Working knowledge of basic graphic design and visual content creation tools, such as Canva and Adobe Creative Suite.

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About this role

• Support the Audio-Visual Department in planning, coordinating and executing multimedia productions across Willow Health Media’s programmes, podcasts, social media platforms, website and special projects. The Production Assistant provides administrative, logistical and production support throughout the production cycle from pre-production to post-production, to ensure projects are delivered efficiently on schedule and in accordance with editorial, technical and brand standards.

Key Responsibilities

Production Coordination

Post-Production Support

• Organise and catalogue footage, photographs, audio files, graphics and other production assets.
• Ensure proper file naming, transfer, backup and archiving of production materials.
• Monitor editing progress and coordinate internal review sessions.
• Prepare production notes, edit logs and supporting documentation for editors.
• Assist in preparing subtitle files, thumbnails, metadata and publishing assets for digital platforms.

Administrative Support

• Maintain production calendars, project trackers and content schedules.
• Organise production documents, contracts, invoices, approvals and related records.
• Assist in coordinating freelancers, suppliers, service providers and production vendors.
• Support budget monitoring by recording production expenses and maintaining expenditure records.
• e) Prepare meeting minutes, action points, production reports and follow-up documentation.

Quality Assurance and Compliance

• Verify that all required consent forms and production documentation are complete and properly filed.
• Support compliance with Willow Health Media’s branding, editorial and production standards.
• Conduct quality checks on production deliverables before publication or distribution.
• Maintain organised production archives and digital asset libraries.
• Ensure compliance with safeguarding policies, ethical standards and organisational production procedures.

Qualifications

• Bachelor’s Degree in Film Production, Media Studies, Communications, Journalism, or related field with at least one-year relevant experience post-internship.
• Diploma or certificate in Film Production, Media Studies, Communications, Journalism, or related field with at least 2 years relevant experience post-internship.
• Experience supporting field productions and coordinating multiple production activities will be an added advantage.
• Experience working with NGOs, in health journalism, development organisations, or media organisations is desirable.
• Proficiency in Microsoft Office Suite and Google Workspace.
• Good organisational, documentation, and record-keeping skills.
• Familiarity with digital asset management systems and cloud-based storage platforms.
• Strong organisational and time management skills.
• Excellent communication and interpersonal skills.
• High attention to detail and accuracy.
• Ability to multitask and prioritize competing assignments.
• Strong problem-solving skills and initiative.
• Ability to work collaboratively within cross-functional teams.
• Flexibility to work beyond regular hours as project timelines require.
• Willingness to occasionally travel to field locations to assist with on-site editing or production support.
• Ability to work under pressure and consistently meet deadlines.
• Professionalism, integrity, and confidentiality

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Duties and Responsibilities

• Develop and produce high-quality visual communication materials that support the organisation's programmes, campaigns, events, publications, and digital presence.
• Ensure consistency in the application of the organisation's brand identity across all communication materials and platforms.
• Contribute creative ideas and visual concepts that enhance storytelling and audience engagement.
• Support the continuous improvement and evolution of the organisation's visual identity while maintaining brand integrity.

Graphic Design and Content Production

• Design creative assets for social media platforms, websites, digital campaigns, presentations, reports, newsletters, publications, and promotional materials.
• Produce graphics, infographics, illustrations, banners, posters, flyers, brochures, factsheets, and other communication products as required.
• Design event branding materials, including backdrops, banners, invitation cards, certificates, presentation templates, and event collateral.
• Create visually appealing layouts for reports, publications, case studies, policy briefs, annual reports, and donor-facing materials.
• Design branded merchandise and promotional materials in line with organisational requirements

Digital and Website Content

• Develop visual content that enhances the organisation's website, digital campaigns, and online platforms.
• Work closely with the Multimedia Production Manager to ensure the organisation's digital platforms remain visually engaging, current and aligned with communication objectives.
• Optimise graphics and visual content for different digital platforms and audience needs

 Motion Graphics and Multimedia Support

• Conceptualise and develop motion graphics, animated explainers, title sequences, lower thirds, and other visual elements for video productions.
• Collaborate with videographers, producers, and content creators to develop engaging multimedia content.
• Support video production workflows through the creation of graphic assets, visual effects, and animation elements where required.

Creative Planning and Collaboration

• Participate in content planning meetings and contribute creative direction for campaigns, stories, documentaries and communication initiatives.
• Work closely with communication, programmes and production teams to translate technical information into visually engaging content.
• Manage multiple design projects simultaneously while meeting agreed timelines and quality standards.

Innovation and Quality Assurance

• Continuously seek innovative ways to improve visual storytelling and audience engagement.
• Review and quality-check all design outputs to ensure accuracy, consistency and adherence to organisational standards.
• Stay updated on emerging design trends, technologies, tools and best practices relevant to digital communications and media production.

Other Responsibilities

• Maintain an organised archive of design files, templates and brand assets.
• Support organisational events and communication activities as required.
• Perform any other duties assigned within the scope of the role.

Requirements

• Bachelor’s Degree or a Diploma in Graphic Design or a related field.
• Excellent IT skills, especially with design and photo-editing software.
• Minimum of 3 years’ experience in graphics design.
• Membership with the Media Council of Kenya is an added advantage.