Growth & Commercialization Manager at NCBA Group

Job Purpose Statement

The Growth & Commercialization Manager lives at the intersection of product monetization, marketing and development. The role holder is responsible for the execution of growth strategies that achieve consistent revenue growth and customer loyalty. They collaborate with the relevant internal stakeholders to understand customer behavior and thus achieve growth and Commercialization focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements. The role holder is responsible for revenue growth. They must implement a framework for prioritizing growth and commercialization specific initiatives.

Key Accountabilities (Duties and Responsibilities)

Financial 30% 

• Achieve of set revenue targets through the execution of growth and commercialization initiatives and activities.
• Responsible for the execution of the business models, products and Go-To-Market (GTM)/Distribution strategies for the segment

Customer 40% 

• Develop and implement a robust growth and commercialization framework that entails cross-selling models, revenue management plans, customer information management tools, loyalty and rewards
• programs as well as Customer Value Proposition (CVP) enhancements.
• Build and maintain customer loyalty through an engaging and attractive loyalty and monetization strategies
• Analyze and segment target markets to determine the appropriate growth and commercialization initiatives to execute to attain business plans.

Internal business processes 15% 

• Develop and manage robust competitor tracking systems to remain abreast of the market and the players. In line with this, identifying and analyzing new offerings from other banks and Fintechs in the market place proactively.
• Be an advocate for a continually improving way of working within the unit to drive efficient and impactful engagement and accurate delivery of service.
• Proactively participate in organization projects.
• Audit, Compliance and Risk Management.

Larning and growth 15% 

• Maintain a high team performance and engagement.
• Nil disruption to business / loss of business due to lack of appropriate numbers of qualified, available staff within the team.
• Up-to-date and actioned competency assessments and development plans for the team

Ideal Job Specifications

Academia and Professional Certifications:

• University degree Upper Second or Equivalent
• Relevant professional qualification in Marketing would be an advantage.

Experience:

• 4 years’ work experience in a financial services environment handling Marketing, PR or
• Business Development responsibilities. Prior experience in the development of growth and commercialization programs would be preferred.