Head of Premium Spirits at Diageo

Role Responsibilities:

The role is responsible for all aspects of the Premium business – strategy development, commercial planning, performance management (P&L accountable), supply forecasting and strategy/business delivery through the direct team as well as the key players in On and Off Trade Channels and Customer Marketing.

A People Manager role, reports to EABL GM Premium Spirits and sits in the Premium Spirits Leadership Team. It is part of the wider Extended Leadership Team.

Role Requirements/ Pre-requisites:

• Externally focused Commercial Strategy Development and Execution: Uses a strong understanding of the external environment to drive the creation and execution of a clear and powerful commercially driven strategy for Reserve brands.
• Embed the Right Execution Standards:  Lead the planning and execution necessary to achieve world class brilliant execution of category plans throughout the year and keep up to date with category insights. Drive growth by improving the customer experience.
• Clarity in the deployment of programmes and tools that maximize sustainable profit for the Premium Spirits business, including trade terms, pricing strategy, promotional effectiveness (NRM)
• Relationship Management with key External and Internal stakeholders and Influencers Influences and leads cross-functionally to define and achieve Premium Spirits objectives, aligning relevant Customer and Consumer Marketing teams & the Channel-focused sales teams to deliver shared outcomes.
• Drive Segmentation: Using the city strategy, categorize outlet universe to agreed category guidelines and prioritize investment decisions to deliver incremental growth.
• Build capability across the value chain: Lead the capability agenda, ensuring that the teams are high-performing and developed in their roles and functions.
• People Management: Lead, coach and develop the Customer Marketing – Premium Spirits Team

Qualifications, Required Experience & Skills and Competencies

Qualifications

• Bachelor’s Degree in relevant field
• Required certifications as required e.g. CIM

Required Experience

• Minimum 7 years’ leadership and execution experience in a similar role, either within an FMCG (incl. drinks/luxury) environment or within the trade environment (e.g., hotel, bar or restaurant senior F&B experience)
• Working knowledge of P&L and budget management.
• Ability to lead, coach, and develop a team.

SKILLS & COMPETENCIES

• Strong commercial and financial planning and decision-making skills, including channel profitability and targeted trade investment management.
• A passion for luxury and Reserve with an understanding of competitors, distributors and key customers:  their businesses and particularly their shoppers/consumers in the Reserve universe
• Exceptional relationship skills: proven ability to network and influence across functions and levels.
• Knowledge and ability to coach others in both the Diageo Way of Selling (DWS) and Diageo Way of Brand Building (DWBB) capabilities and tools.
• Experience of change management, complex stakeholder management and participation in leadership teams.
• Cross functional and multi-cultural working experience