Head of Sales and Business Development – MIB at Kenya Tea Development Agency (MS) Ltd

Overall purpose

Reporting to the General Manager – MIB, the successful candidate will be responsible for the delivery of revenue and volume targets for Sales and Business Development by promoting and selling MIB products in designated/ identified market segments in order to ensure revenue growth

Key Responsibilities

• Collaborating with management in establishing and recommending the most realistic sales goals for the company
• Maximizing sales revenue and meet corporate objectives
• Managing sales activities on major accounts and negotiate sales price and discounts in consultation with the General Manager
• Generating accurate sales forecasts for annual, quarterly and monthly revenue streams.
• Developing loyalty campaigns and prepare business cases for all proposed campaigns
• Developing specific plans to ensure revenue growth in the company’s products.
• Providing quarterly results assessment of the sales generated
• Ensuring proper co-ordination of company resources to ensure efficient and stable sales results.
• Working closely with the GM to formulate all sales policies, practices and procedures.
• Assisting sales personnel in penetrating market segments by building good rapport with key decision makers.
• Developing sales strategies to improve market share in all product lines.
• Interpreting short- and long-term effects on sales strategies in operating profit.
• Developing and ensuring implementation of effective brand management mechanisms that ensure responsiveness to customer expectations from the Organization.
• Coordinating the development and implementation of a suitable Public Relation and branding strategy which positions the Organization as a leading insurance broker to selected niche markets
• Coordinating procedures of identifying gaps in the Organization product and service, develop strategies to bridge the product gaps
• Monitoring market share, conduct regular competitor analysis and drive goal setting for niche identification and market growth
• Co-ordinating development of marketing strategies and promotional activities in the identified market segment.
• Ensuring effective product launch and branding initiatives
• Facilitating regular updates of information on Marketing, PR and CSR on the website.
• Monitoring customer satisfaction indices and facilitate resolution of customer complaints
• Implementing programs to improve and maintain the customer awareness culture amongst staff.
• Building excellent client relations with new and existing clients and keeping an active network of contacts
• Conducting market intelligence to determine market requirements for existing and future projects

Qualifications/Skills/Experience:

The ideal candidate must possess the following qualifications and competencies:

• A Bachelor’s degree in Business Administration, Finance or equivalent in a business related field;
• Master’s degree in commerce or a business related field is an added advantage
• Minimum of ten (10) years post qualification experience three (3) of which must have been at a Senior Manager level
• Postgraduate Diploma in Insurance
• Must be a member of ACII or AIIK
• Must have demonstrated ability to handle departmental budgets, resources, processes, projects and relationships
• Should have thorough knowledge of the relevant industry/sector as well as knowledge of regulatory requirements affecting the relevant sector
• Must be capable of functioning effectively both as a team player and a team leader
• Must have ability to plan, organize, implement and evaluate departmental goals
• Should have strong analytical and be result oriented.