Head Of Sales & Marketing at GemSuites

SALARY KES 230,000 250,000 gross per month, plus performance-based incentives

About the Role

• We are seeking an experienced and commercially driven Head of Sales & Marketing to lead our hotel's sales and marketing function, drive revenue growth and strengthen our market position.
• The ideal candidate must have proven experience in a senior hotel sales leadership role, with a demonstrated ability to lead and develop a team, manage departmental budgets and consistently achieve sales targets through effective people management and strategic execution.

Key Responsibilities

• Develop and implement sales and marketing strategies to achieve revenue targets and grow market share.
• Lead, coach and manage a team of 3-5 sales and marketing professionals, ensuring individual and departmental targets are achieved.
• Drive corporate sales, key account management, business development, MICE, conferences, events and other relevant revenue streams.
• Identify new business opportunities, acquire key accounts and strengthen existing client relationships.
• Prepare and manage the annual sales and marketing budget, monitor expenditure and measure return on investment.
• Develop sales forecasts, monitor pipeline performance and implement corrective actions where targets are not being met.
• Oversee digital marketing, promotional campaigns, brand visibility and direct-booking initiatives.
• Prepare regular sales and marketing performance reports for the General Manager.
• Collaborate with Finance, Revenue Management, Reservations and Operations to maximise profitable revenue.

Qualifications and Experience

• Bachelor's degree or diploma in Sales and Marketing. Hospitality Management, Business Administration or a related field.
• At least 7 years of relevant hotel sales and marketing experience, including a minimum of 3 years in a formal leadership role such as Head of Sales or Director of Sales.
• Proven track record of achieving hotel sales targets and delivering measurable revenue growth through a team.
• Demonstrated experience in budget management, sales forecasting, corporate account acquisition and performance management.
• Strong leadership, negotiation, analytical and relationship-management skills. . Good understanding of hotel revenue drivers, corporate sales, MICE and digital marketing.
• The Ideal Candidate We are looking for a results-oriented leader who takes ownership of revenue targets, develops high-performing teams, manages budgets responsibly and translates commercial strategies into measurable business results.