Head of Sales & Marketing at Reeds Africa Consult

Primary Purpose of Role

• The Head of Sales & Marketing will be responsible for shaping and executing the commercial strategy. This role demands a dynamic leader who can deliver sustained revenue growth, elevate brand visibility, and unlock new market opportunities across the service sector. As a member of the senior management team, the incumbent will provide strategic direction, inspire high-performance teams, and position the company as the provider of choice in facilities management across East Africa.

Job description

Revenue Growth & Market Expansion

• Develop and implement strategies to achieve aggressive revenue targets and expand market share.
• Drive penetration into new markets through innovative sales approaches and strategic partnerships.
• Lead service diversification initiatives aligned with emerging client needs in corporate and commercial sectors.
• Ensure robust pipeline management and conversion of high-value business opportunities.

Brand Positioning & Marketing Excellence

• Champion the brand identity, ensuring consistent market positioning across all service regions.
• Oversee integrated marketing campaigns leveraging digital platforms, social media, and traditional marketing channels.
• Conduct market intelligence and competitor analysis to continuously refine sales and brand strategies.
• Embed a marketing-led culture that prioritizes customer experience and long-term brand loyalty.

Sales Leadership & Team Development

• Build, mentor, and retain a high-performing sales, account management, and digital marketing team.
• Establish clear performance metrics, KPIs, and accountability frameworks to drive measurable results.
• Foster a culture of innovation, cross-functional collaboration, and continuous performance improvement.

Strategic Planning & Compliance

• Lead annual business planning, budgeting, and revenue forecasting for the sales and marketing departments.
• Ensure full compliance with statutory obligations, public/private tender processes, and corporate reporting standards.
• Provide regular commercial performance updates and strategic insights to the Group CEO and Board of Directors.

Customer Relationship Management

• Strengthen key client relationships through proactive engagement and value-added facility management solutions.
• Implement advanced CRM systems to enhance customer insights, service tracking, and communication delivery.
• Drive customer retention and client satisfaction as foundational pillars of revenue sustainability.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Strategic Management, or a related field. A Master's degree is an added advantage.
• Professional Qualification: Recognized professional qualification in Sales & Marketing (Diploma or equivalent membership).
• Work Experience: Minimum 8 years' progressive experience in sales leadership, with at least 4 years in senior commercial management.
• Track Record: Proven history of driving revenue growth, market expansion, and successful brand execution.
• Industry Knowledge: Strong background in facilities management, commercial service provision, or B2B service industries is highly preferred.

Core Competencies

• Strong commercial acumen paired with a results-oriented mindset.
• Strategic thinker with the practical ability to translate corporate vision into execution.
• Excellent leadership, negotiation, communication, and executive stakeholder management skills.
• High proficiency in digital marketing strategies, CRM platforms, and data-driven commercial decision-making.
• Exemplary integrity, professionalism, and commitment to corporate governance.