Head of Sales at Milly Fruit Processors Limited; Picana

• This is a senior, revenue-owning role. The person will be responsible for driving sales across Milly’s three core product lines: mango pulp (B2B and export), Picana branded juices (retail/B2C), and dried fruit (B2B & B2C). They will build pipelines, close new clients, scale distribution, grow existing accounts (e.g., Britannia Uganda), and potentially build out a small sales network or agent structure. 

Key Responsibilities: 

• End-to-end sales ownership for mango pulp, Picana, and dried fruit 
• Identify, qualify, and close new B2B and B2C customers (manufacturers, distributors, retailers, institutional buyers) Grow and deepen key existing accounts into reference clients 
• Establish and manage regional distribution/partnerships (Uganda, Ethiopia, Rwanda, and beyond) 
• Develop pricing, promotions, and seasonal push plans 
• Forecasting, pipeline management, and performance reporting (CRM usage expected) 
• Negotiate contracts and payment terms 
• Coordinate with marketing and operations to ensure fulfillment and alignment 

Required Profile: 

• 5+ years in sales/commercial leadership within FMCG, food & beverage, or agro-processing 
• Proven ability to sell both bulk ingredient products and branded consumer goods 
• Strong network or experience in East African markets (especially Uganda, Ethiopia, Kenya) and exposure to export clients 
• Deal structuring, negotiation, and pipeline management skills 
• Comfortable with regional travel and hands-on business development 
• CRM literate and results-oriented 

Preferred / Differentiators: 

• Experience selling certified food products (e.g., FSSC 22000) 
• Track record building distributor or agent networks 
• Multilingual (Swahili/English) or familiarity with regional buyer dynamics 
• Success Metrics (KPIs): 
• Revenue growth by product line 
• New high-quality B2B/B2C accounts acquired 
• Distribution footprint expansion 
• Pipeline conversion rate 
• Customer retention / repeat orders 
• Margin / price realization improvements 
• Role Urgency: High (within 2–3 weeks to begin interviews immediately.