LG`s innovative technologies, unique products, and cutting-edge designs are an investment in the future.
With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leadin...
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Oversee launch of new products, advertising campaigns, and monitor sales performance to effectively market assigned LG products/services and LG Brand.
Monitor, analyze and evaluate domestic and international market trends, consumer behavior and competitor activity to identify marketing opportunities for the LG brand, product and service.
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for LG product and service that are effective and appropriate for the target audience
Provide brand guideline direction to each business unit marketing activities
Handle all RHQ & HQ marketing communications requirements and requests
Review and update LG monthly marketing moving plan and strategic fund
Provide timely, executable and measurable go to market plan with clear insights into business, market risks and opportunities to the top management.
Identify and drive Marketing initiatives to continuously improve performance, process and reporting tools.
KPI setting and performance tracking, forecasting and market simulations, driving process improvements and data based strategic decision making, close cross functional collaboration with stakeholders in product sale.
Ensure proper brand message is delivered in all materials distributed across region.
Participate in the design and execution of the marketing strategy with regular and periodic tracking and reporting.
Be a go to market point person to drive marketing strategy partnering with leadership cross functional teams.
Qualifications:
Bachelor’s degree in Business Administration, or a related field
At least 5-10 years in Marketing or experience to drive projects, managing and building new relationships with internal and external partners, and building team spirit.
Excellent written and verbal communication skills (Direct communication with Key Account Managers and Customers ) in order to be the center point of all BU related communications.
Experience with launching new products, demonstrating i.e. leading and providing direction to people from sales, supply chain and marketing.
A creative problem solver and sound analytical skills and sound judgement.
Adaptability, flexibility and resilience, ability to work in a constantly changing environment.
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