Institutional Marketing and Growth Manager at The Luke Hotel

Role Purpose

To drive institutional and group revenue growth by generating qualified B2B leads, supporting sales closures, and positioning the hotel as a reliable base for long-stay, corporate, NGO, government, and AFCON-related clients.

This is NOT a social media role.

This role focuses on revenue pipelines, institutional relationships, and lead generation — not likes, influencers, or daily posting.

Key Responsibilities

• Identify and target NGOs, corporates, government bodies, training firms, and AFCON-linked organizations
• Build and manage professional sales decks, proposals, and pitch materials
• Execute direct outreach campaigns (email, LinkedIn, professional WhatsApp)
• Generate qualified leads and coordinate site visits and walkthroughs
• Support the sales team with follow-ups and proposal tracking
• Maintain a structured lead-to-revenue pipeline tracker
• Assist in AFCON positioning and institutional readiness messaging

Key Performance Indicators (KPIs)

• Number of qualified institutional leads generated per month
• Number of site visits arranged
• Number of proposals issued
• Revenue influenced (tracked jointly with sales)
• Conversion rate from lead to booking
• Compensation Structure
• Base Salary: KES 60,000 – 90,000 per month (depending on experience)
• Performance Commission (Monthly)
• Commission is paid on revenue directly influenced by the marketer and successfully collected.
• 2% on revenue influenced up to KES 3,000,000
• 3% on revenue influenced between KES 3,000,001 – 7,000,000
• 5% on revenue influenced above KES 7,000,000

Bonus Incentives

• Single booking above KES 5M → KES 30,000 bonus
• Single booking above KES 10M → KES 60,000 bonus
• Monthly occupancy above 75% → KES 25,000 team performance bonus
• Commission Rules
• Commission is paid only after full client payment is received
• Commission applies only to institutional, block, and group bookings
• Walk-ins and OTA bookings are excluded
• All pricing must comply with approved floor rates
• Accounts remain attributed to the marketer for 12 months

Ideal Candidate Profile

• 3–5 years experience in B2B or institutional marketing
• Experience in hospitality, real estate, insurance, or corporate services preferred
• Strong written and verbal communication skills
• Comfortable engaging senior decision-makers
• Results-driven and revenue-oriented
• This role offers uncapped earning potential and direct impact on business growth.