Key Account Manager at Kenafric Industries

KEY ACCOUNTABILITIES:

• Build and maintain top notch relationships with Key Account stakeholders including Directors, Head office Teams and managers through constant business engagements
• Manage the Key Account channel in a strategic manner in line with Kenafric business strategy for Key Accounts
• Develop, execute and manage monthly/quarterly/annual plans in collaboration with accounts tapping from their annual plans calendar
• Develop Joint Business Plans with Key Accounts and ensure the full implementation of agreed trading terms and use the JBP elements to explore opportunities for business growth.
• Prepare, monitor and ensure the achievement of agreed sales targets through proper planning and forecasting
• Develop and propose promotional activities for Key Accounts in line with Business strategy
• Create and maintain a database of current and potential clients (Comprising of; Name, Position, Cell Phone number)
• Liaising with Area Sales Managers as regards to upcountry Key Account outlet Issues, e.g. stock outs, slow moving stocks,
• Submit a weekly report in terms of achievements, issues and key priorities
• Drive and manage the execution of the Picture of success in terms of listing, placement and visibility
• Manage and coach the merchandising team by outlining clear objectives to ensure that they deliver on all their KPIs
• Provide substantial information relating to sales plans and reports
• Maintain knowledge of new and existing products, as well as report competitor activities and systems
• Identify opportunities to up-sell.2
• Organize and lead periodical account reviews.

QUALIFICATIONS, EXPERIENCE & SKILLS

• Education and Training Requirements:
• A bachelor’s degree in Business Management, Economics, or Marketing (or any business-related course).
• Should possess a minimum of 5 years of sales and marketing experience. Preference will be given to those with Key Account management experience.
• Good working knowledge of MS Word, Excel and ability to use databases for recording and reporting.