Key Accounts Manager - Supermarkets at Peoplelink Consultants Ltd

Responsibilities

• Manage and grow key accounts by listing new products at head office levels and ensuring consistent follow-up on payments.
• Oversee all supermarket tiers (including hypermarkets) through regular store visits to verify stock levels and timely order placement.
• Lead the launch and promotion of new brands in the market to increase brand visibility and market share.
• Supervise and coordinate the activities of sales merchandisers and promoters, ensuring they follow set schedules and execution standards. Take full accountability for achieving monthly sales targets for the entire team as well as individual members.
• Manage customer inventory levels, oversee order placement, track deliveries, and ensure a smooth replenishment process.
• Monitor competitor activities and market trends to support data-driven strategic decision-making.
• Develop in-depth knowledge of the company's portfolio and effectively communicate product benefits to both clients and internal teams.
• Ensure all field activities are conducted safely and in alignment with company standards while utilizing the company vehicle responsibly.
• Maintain accurate records of store visits, sales reports, and customer feedback in maintenance logbooks and digital records.

Requirements

• 5-10 years of proven sales experience specifically in the distribution of alcoholic beverages to supermarkets and fuel stations.
• Deep understanding of wines and spirits with extensive familiarity with the modern trade channel.
• Strong existing relationships and a proven track record of listing new products with supermarket head offices.
• High level of proficiency in Microsoft Word, Excel, and Outlook for reporting and data management.
• A valid driving license is mandatory for field operations.
• Prior experience in team leadership, specifically managing junior team
• members, sales merchandisers, and promoters.
• Excellent negotiation skills, relationship management, and strategic market analysis capabilities.