Manager, Enterprise & Business Development - 1 Post at Kenya Utalii College

REF: KUC/7/1/8/10/2023

Job Purpose

• This position is charged with the overall responsibility for the execution of the College Marketing, Enterprise and business development functions.
• This position reports to Director, Strategy, Partnership and Enterprise.

Job Specification

• Initiating the Development, implementation and review marketing policies and strategies of the College.
• Enhancing stakeholder engagements, participation and collaborations for increased productivity.
• Ensuring timely and efficient implementation of Marketing strategy;
• Providing advisory services in the development of the implementation framework for the marketing support services function.
• Spearheading innovation and creativity in marketing concepts and tools
• Conducting periodical market surveys, benchmarks and market intelligence
• Identifying market niches suitable for targeted growth and development of the KUC’s products and service portfolio;
• Planning, co-ordinating and overseeing marketing of the KUC’s products and services, including advertising and promotions for improved awareness and uptake;
• Ensuring visibility of KUC products/services at all outdoor activities and other events through the use of promotional materials for brand memory;
• Designing and specify innovative solutions to meet KUCs business requirements in line with global best practices
• Ensuring business prospection and sales activities for revenue generation from Commercial activities are effectively carried out
• Co-ordinating the Business Continuity Processes.
• Monitoring and measuring the performance results to track the milestones achieved against set targets and gauge the effectiveness of strategies deployed;
• Developing and implementing corporate Resource Mobilization and
• Enterprise Development strategies;
• Implementing KUC’s Resource Mobilization and Enterprise
• Development policies in liaison with other relevant departments;
• Designing and facilitating resource mobilization strategies;
• Managing Resource Mobilization and Enterprise Development budget;
• Monitoring and measuring the performance results to track the milestones achieved against set targets and gauge the effectiveness of strategies deployed.

Person Specification
For appointment to this grade a candidate must have:

• Bachelor’s degree in Either Commerce (Marketing) or Business Administration (marketing), Business Management (marketing) or its equivalent;
• Master’s degree in Business Administration (marketing), Business Management (marketing);
• Thirteen (13) years relevant working experience five (5) of which must be in management;
• Supervisory Skills course lasting not less than two (2) weeks from a recognized institution;
• Senior Management Course lasting not less than four (4) weeks from a recognized institution;
• Leadership course lasting not less than four (4) weeks;
• Demonstrated results in work performance
• Proficiency in computer applications;
• Member of a relevant professional body;
• Fulfil the requirements of Chapter 6 of the Constitution.

Key Competencies and Skills

• Strong communication and reporting skills;
• Managerial skills and ability to lead teams;
• Mentoring, coaching and leadership skills;
• Analytical skills;
• Interpersonal skills;
• Team player; and
• Ethical and integrity