Manager-Marketing & Communication. at Kenya Revenue Authority (KRA)

Purpose of the job

Planning, developing and implementation of marketing and communications strategies to enhance the Authority’s brand visibility, customer experience, social responsibility, relationship & diplomacy management, tax education and outreach programmes between the Authority and its stakeholders.

Key Responsibilities

• Develop and implement marketing and communication strategies
• Monitor and safeguard the Authority’s brand identity
• Manage and coordinate international cooperation to raise the Authority’s profile, enhance linkages and promote business .
• Carry out market research and stakeholder needs assessment to identify trends, preferences and competitive positioning.
• Coordinate content development, production and dissemination of information via various platforms.
• Manage public and media relations.
• Manage internal and external communication channels
• Develop and implement initiatives to drive stakeholder engagement and customer experience
• Implement tax education strategies
• Management of performance, audit, integrity, QMS and risk programmes

 Academic qualification

• Bachelor’s degree in marketing, Communications, public relations, International Relations and Diplomacy, Public Administration, journalism, or related field from a recognized University.
• Relevant postgraduate qualification is an added advantage

Professional Qualifications

• Professional qualification in Marketing, Communications, Journalism, Public Relations, International Relations, or related field
• Membership to a relevant professional body. 

Work Experience:

Minimum of 5 years relevant work experience in marketing and communication role with at least 2 years in first level management. 

Key Competencies:

• Excellent leadership and people management skills
• Technological ability and Good decision making capabilities
• Resilient, focused, results-oriented, Risk management and analysis
• Excellent oral and written communication and presentation skills, Good planning and organizational skills