Marketing And Business Development Manager at Premier Hospital

Reports:  Chief Executive Officer

JOB PURPOSE

Reporting to the Chief Executive Officer, the candidate will lead the development and execution of the hospital’s business development strategy with an aim of growing and sustaining the business to help the hospital meet its budgetary obligations. .

MAIN DUTIES AND RESPONSIBILITIES 

• Development and execution of hospital Business Development strategy.
• Develop a growth strategy that is aligned to the organization’s values.
• Tracking and analyzing market trends, monitoring the competition, and developing strategies for growing the business.
• Conduct research to identify new business opportunities/ markets, and current customer needs that will inform the development of new products and review existing products to ensure that they are aligned to customer needs and market realities.
• Lead in the development of new products and packages and review of existing ones.
• Lead business engagement with corporate and various target market to identify growth opportunities. 

Growth of Outreach activities to the hospital.

• Develop and execute an effective strategy that will increase the conversion of outreach referral bookings to actual consultations.
• Timely reporting of Monthly and YTD referrals from the outreach activities.

Corporate Relationship Management.

• Develop a business strategy for engagement with industry stakeholders.
• Establish and maintain relationships with key decision-makers within the corporate partners to grow and maintain the business portfolio.
• New account opening and management and renewing the expired ones.
• Gathering intelligence on the sectoral trends.
• Hospital Services and Facilities Marketing.
• Developing key relationships with private doctors, other referring hospitals, evacuation companies and medical tourism agents to position the hospital as the facility of choice.
• Work with the Communications team to develop relevant collateral and public information.

Doctors’ Relations

• Building relationships with referring doctors to understand and meet their needs.
• Identifying the relevant Continuous Medical Education (CME) needs and working with the team to deliver them to build relationships.
• Bridging the relationship between doctors and corporate partners.
• Teamwork and Cohesion.
• Develop and maintain relationships with various internal and external stakeholders. 

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s degree in business/ marketing or a related field from a recognized university.
• Relevant professional qualifications with active membership in a professional body.
• Have at least 5 years’ experience in a business relationship/business development or marketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.
• At least three (3) years’ experience as Head of Department.
• Health sector knowledge with good understanding of business dynamics of the industry will be an added advantage.
• Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.

KEY JOB REQUIREMENTS

• Must have strong work ethics.
• Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
• Possess excellent spoken and written communication skills and with a proven ability to present to high-level stakeholders in a confident and mature manner.
• Strong market research and analytical skills and an ability to prepare concise reports on research findings.
• Comprehensive report writing skills.
• Experienced in handling corporate business with extensive networks in the sector.
• Exposure in working in a Multicultural work environment.
• Dynamic, ability to multi-task and work under pressure.
• Excellent interpersonal skills and ability to effectively manage internal and external customers.
• A genuine team player with a willingness to support colleagues during times of demand and readily contributing to the development of yourself and your colleagues.
• Excellent interpersonal & Communication skills