Marketing and Communications Lead at MediaPal

About the Role

The successful candidate will also be accountable for efficiently and effectively managing online and offline communication to increase MediaPal brand awareness and product promotion.

About You

• Help to identify new, creative ways to engage our clients and partners through experiential events
• Coordinate a programme of online webinars, working with sales and product leaders, that generates new leads, demonstrates thought-leadership and reinforces key product and brand messaging
• Leading the MediaPal Branding Startegy and Products with a global focus
• Manage conferences, sponsorships and hosted events, including communications, branding, content, on the ground support and measurement
• Track speaking engagements, PR, webinars, and panels in a centralized location to promote cross-sell efforts
• Research and validate marketing investments (conferences, awards, etc.); stay abreast of the market emerging trends
• Coordinate email, social and online marketing to promote our in-person and online event program
• Oversee event-related logistics, including but not limited to ordering and tracking event inventory such as brochures materials, giveaways, etc.
• Analyze, track, and report on event ROI based on predetermined pipeline, revenue and budget.
• Manage all social media platforms and digital marketing campaigns
• Developing content plans and generating and proofreading of monthly newsletters.
• Responds to a variety of inquiries and information requests internally and externally; prepares related correspondence.
• Develops and manages existing and new social media tools to disseminate content
• Prepare and execute digital strategies for driving brand and product awareness, including utilizing paid, owned and earned media
• Implement ideas and concepts within budget.

Required Skills and Experience:

• Degree in Marketing/PR/Journalism
• 2-4 year’s experience in Marketing and Communications, PR and working in cross-functional teams.
• Proven track record in marketing and content creation metrics, KPI tracking, ROI analysis and testing.
• Past experience with digital marketing strategy, execution and best practices is preferred.
• Experience in producing business-orientated marketing and communication information
• Copywriting and content development experience is a preferred
• Excellent written and verbal communication skills
• High analytical ability, able to review / assess / make recommendations as a result of analysis
• Previous experience working with an Advertising/Communication/PR agency would be advantageous
• A quick learner with the ability to be adaptive to a fast-paced and changing environment
• Video and photo editing skills will be preferred

Working Relationships

Internal Relationships:

• Directly accountable to Director-Product Development and Business Relations Manager

External Relationships:

• MediaPal Clients

What We Offer

• Comprehensive Health Insurance- Inpatient/Outpatient/Dental/Optical
• Great Learning Opportunities
• Friendly and inclusive work culture
• Work with exceptional people/talent
• Hybrid work (work remotely and from the office)

Good to Note

At MediaPal, we are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.