Marketing and Digital Services Officer at Pathologists Lancet Laboratories

Knowledge, Experience and Qualifications

• Bachelor’s degree in Marketing, Business Administration or any other business related fields
• Diploma or Degree in Graphic design will be an added advantage
• 5 years’ experience in a digital marketing or advertising position.
• Experience in digital strategy development and buying media across diverse markets.
• Website development and management
• Team player

Technical Competencies

• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Understanding of HTML, CSS, and JavaScript is required.
• Excellent handle of Digital/Online/Social Media strategy, audience management, and analytics.
• Demonstrated ability to implement and manage digital marketing and communication strategies.
• Demonstrated ability to apply metrics to measure marketing initiatives’ effectiveness.
• Excellent understanding of marketing, branding and advertising best practices.
• Extensive experience interpreting consumer and market trend analysis.
• Proficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, and Mailchimp.
• Media buying through direct publishers
• Web development

Core competencies

• Highly creative with excellent analytical abilities and problem-solving skills.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Personal motivation and drive exhibited through commitment to hard work, continuous improvement, and achievement of goals.
• Strong project management skills.
• Strong persuasion and negotiation skills.
• Flexibility and adaptability.
• Strategic thinking and problem-solving skills.

Key Duties and Responsibilities

Digital

• Contributes to planning and development of the digital marketing strategy as part of  Pathologists  Lancet Kenya  marketing strategy
• Custodian of all social media handles
• Custodian of the social media policy and ensure that members of the organization adhere to it by having bi annual training and sensitization
• Together with immediate manager role holder is responsible for planning and controlling the digital marketing budget and spending by allocation budgets to different channels
• Develops and maintains Lancet’s social media presence across all platforms and keeps them updated
• Reviewing and optimizing the design and content of all online assets including the company website and social media page
• Actively designs activities that would increase the organizations online presence across all platforms as per the targets that are set out
• Measuring & reporting on the performance of the all-digital campaigns as well as various analytics
• Provide weekly reports to line manager to ensure progress is evaluated and tracked
• Scans the digital environment to identify trends, insights and best practice and use this insight to secure downloads and improve customer engagement
• Ensures the website is regularly updated
• Liaise with website developer to implement changes to the website, ensure back-ups plus continuous enhancements and maintenance
• Actively maintains customer relations through online customer engagement by answering queries, dealing with online customer complaints and compliments and sharing relevant information to the concerned department through email and sms
• Participates in crisis management as a result of negative online publicity, by flagging any -ve feedback or misinformation to senior management for deliberation, direction and action
• Support business units in lead acquisition through digital campaigns to ensure that leads convert into sales.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Run reengagement and app install campaigns
• Develop and monitor digital campaign budgets.
• Prepare accurate reports on the performance of all digital campaigns and continually improve results.
• Evaluate and act on important metrics that affect our website traffic, lead generation/conversion.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and manage all contents, give-aways, and other digital projects.
• Conducting market research through A/B testing to drive better results.
• Supervising and managing all digital activities including websites, e-commerce, and social media.
• Keeping abreast of the latest consumer and marketing trends and advancements in technology.
• Comes up with original and creative marketing materials by developing concepts, graphics designs and layouts that aid in promoting brand visibility. e.g. Banners, brochures front office communication etc.
• Plays a role in ensuring that new tests and products have the necessary content and marketing materials and that these are distributed to the Client Relation Officers
• Distribution of all organization collaterals
• Plays the role of newsletter administrator for both internal & external audiences by ensuring timely production of newsletters also ensures they circulate in a timely manner.
• Custodian of all company communication including brochures, flier’s newsletter and ensures their distribution across all sites and functions
• Develop, plan and execute internal communication campaigns

Marketing

• Ensure brand image is maintained across all sites
• Ensure the brand guideline are maintain in the organization
• Plan and publicize organizations activities with the aim of building brand image 
• Collaborate with agencies and other vendors to implement the company marketing strategy
• Gathering specific needs from organizations laboratory sites in relation to branding and marketing materials.
• Client liaison and maintaining a positive image of the organization to ensure retention and growth of customers.
• Lead desktop publisher on behalf of the company and acts as intermediary between company and any external publishers for company material.
• Acts as a back-up to the printing coordination for assistance

Content creation & distribution

• Comes up with original and creative marketing materials by developing concepts, graphics designs and layouts that aid in promoting brand visibility. e.g. Banners, brochures front office communication etc.
• Plays a role in ensuring that new tests and products have the necessary content and marketing materials and that these are distributed to the Client Relation Officers
• Distribution of all organization collaterals
• Plays the role of newsletter administrator for both internal & external audiences by ensuring timely production of newsletters also ensures they circulate in a timely manner.
• Custodian of all company communication including brochures, flier’s newsletter and ensures their distribution across all sites and functions
• Develop, plan and execute internal communication campaigns