Marketing Assistant- Events & Publicity at KCA University (KCAU)

The job holder will be responsible for planning, execution and promotion of high-profile events, ensuring seamless coordination, strategic brand positioning and effective audience engagement

DUTIES AND RESPONSIBILITIES:

• Develop event communication plans and execute branding strategies.
• Manage event publicity pre, during, and post event.
• Write speeches, talking points and scripts for keynote speakers.
• Oversee event branding, ensuring alignment with corporate identity.
• Coordinate photography, videography, and live-streaming logistics.
• Organize and distribute high-profile attendee gift hampers.
• Create compelling event-related content for external and internal communications.
• Collaborate with content developers to generate promotional materials.
• Draft press releases, articles and blog posts to amplify event impact.
• Manage live social media coverage for real-time audience engagement.
• Engage with online communities and respond to event-related inquiries.
• Perform any other duties and responsibilities as may be assigned from time to time by your Supervisor or Management.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Communications, Journalism, Public Relations or a related field.

WORK EXPERIENCE

OTHER SKILLS AND COMPETENCIES

• Event management experience, including branding and logistics.
• Strong writing, editing, and proofreading skills with attention to detail.
• Brand storytelling skills.
• Excellent verbal and written communication skills.
• Proficiency in social media platforms such as Facebook, Twitter, LinkedIn and content management systems.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and ability to manage multiple tasks and deadlines.