Marketing Associate at Kapa Oil

• Social media management of all accounts; Monthly concept notes generation and content management. Analysis of monthly social listening report.
• Supervise and train community managers on social media response.
• Blog management on the website
• Quarterly consolidated digital report on performance of the pages.
• Event management and planning for sales and marketing functions i.e. Roadshows, supermarket launches and brand.
• Generation of E-shots for all festivities.
• Ecommerce accounts support i.e. Jumia, Sendy, Twiga, Cashback
• Next cloud file structure management-Ensure everything is saved on next cloud.
• Planning of monthly BTL market storms to enable consumer engagements and gather feedback on product performance.
• Generating artworks and planning of all promotional items and dispatch to different regions.
• Monthly budget reconciliation of the marketing expenses.
• CSR/PR for the department.
• Email enquiries.
• Customer Service management through customer/product complaint handling through emails, direct calls and key account outlets.
• Product packaging updates and changes.
• Next cloud file structure management-Ensure everything is saved on next cloud.

Brand/Category tasks;

• Execution and planning of all campaign activities for the assigned categories.
• In charge of all GT and MT activations in the assigned categories.
• Ensuring T.OM through distribution of promotional items, wholesale and retails activations. Market testing of new entrants to ensure team is up to date with the changes.
• Help in modern trade listing of new products.
• Innovation strategies to increase market share.
• Quarterly brand health check from the IPSOS data received.
• Quarterly brand reports focusing on the brand activities both in GT, MT and ATL.
• Brand book custodians.
• General trade performance of assigned brands from listing, market storms, display and PCOS (picture of success in different outlets).
• NPD Champion from packaging inspiration, market research and product launch.

Qualification;

• 2-3 years' experience in marketing field; FMCG experience is an added advantage.
• Proven skills in 360 multi-channel campaign execution and monitoring.
• Bachelors' degree in Marketing from accredited university.
• Exhibit strong written and verbal communication skills.
• Innovative, proactive and creative.