Marketing Associate at Lipa Later

About the Role:

• As a Marketing Associate at Lipa Later, you’ll be working in our HQ branch in Nairobi, in charge of the planning (with support from Management), and implementation of all marketing strategies, as well as the content lead in Kenya.
• The role reports to the Marketing Manager in Kenya.

Responsibilities

Overall

• Assisting in planning and full implementation of Marketing strategies (including development of quarterly marketing themes and populating content frameworks)
• Development of great content for social media, newsletters, LinkedIn and website, and any other content need that may arise
• Liaison with graphic designer for all artwork needs
• Coordination of Marketing strategies with relevant internal teams
• Management of the social media pages for Kenya
• Conducting market research to identify new opportunities within the region
• Implementation of PR plans
• Assistance in overall reporting and analysis
• Overall website management (content, design)
• Assistance on implementing outsourced media agency strategies
• Assistance in implementation of Influencer strategies
• Monitoring competitors’ marketing activities

Content and Digital

• Developing content strategies and frameworks aligned with marketing campaigns for social media, newsletters, LinkedIn and website, press releases, and any other content need that may arise
• Collaborating with marketing and design teams to plan and develop site content, style and layout
• In charge of all social media including LinkedIn keeping content relevant and up to date
• Creating and maintaining content calendars, including writing updates and post relevant content
• Working hand in hand with advertising agencies
• Generating reports for digital marketing activities using data based analytics tools and also presenting this data in an easy to understand format

Advertising and Branding

• Working with the designer to produce materials of visual impact and within brand guidelines.
• Writing and proofreading creative copy for marketing distributions (social media, fliers, posters, banners etc.)
• Involving key stakeholders for products at each stage of the campaign, and reporting results once completed.
• Liaising with printers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters

Public Relations

• Writing articles and press releases
• Building and maintain relationships with journalists and influencers.
• Dealing with enquiries from the public, the press, and related organizations.
• Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
• Staying up to date with PR and industry trends and best practices.

Qualifications

• Bachelor Degree in Commerce, Marketing, Communication or Business Management from a recognized university
• Three- four (3-4) years’ working experience in Marketing and content
• Marketing and Communication experience and knowledge of current best practices and trends

Competencies

• Proficient with social media and web analytics.
• Hands on experience with MS Office and WordPress
• Knowledge of SEO and web traffic metrics
• Excellent command of written and spoken English
• An understanding and is up to date with Marketing trends
• Strong content development and management skills.
• Ability to work in synergy with team members
• Adaptable, creative and innovative.
• Strong attention to detail
• Strong organizational and time-management abilities.
• Good oral and written communication skills.
• Team oriented and capable of building and maintaining cross departmental relationships.
• Good relationship management, presentation skills and networking ability.
• Personal motivation and drive exhibited through commitment to working smart, continuous improvement and achievement of goals.