Marketing Coordinator at INGOT Brokers

The Marketing Coordinator will play a pivotal role in supporting and implementing digital and traditional marketing strategies to drive brand awareness, customer engagement, and lead generation in the Kenyan market. Reporting directly to the Head of Digital Marketing, the role requires fluency in English and Swahili, alongside expertise in various marketing channels and tools.

Main Activities and Responsibilities

• Collaborate with the Head of Digital Marketing to execute comprehensive marketing campaigns tailored to the Kenyan audience
• Coordinate with local and global teams to adapt digital and traditional marketing strategies to meet regional objectives
• Manage the creation, scheduling, and optimization of content across digital platforms, including social media, email, and the company website
•  Plan and oversee traditional marketing efforts, such as events, print media, and other local advertising initiatives
• Track, analyze, and report on campaign performance, suggesting improvements to enhance effectiveness
• Liaise with local vendors and partners to ensure seamless execution of marketing activities
• Stay updated on market trends and competitor activities to identify new opportunities.

Required Skills & Experience

• Fluent in both English and Swahili (verbal and written)
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in both digital and traditional marketing
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics platforms
• Strong organizational and project management skills
• Excellent communication and interpersonal skills
• Experience in coordinating events and managing vendor relationships
• Analytical mindset with the ability to interpret data and make data-driven decisions.