Marketing & Digital Coordinator at Peoplelink Consultants Ltd

Responsibilities

• Develop and implement multi-channel marketing campaigns to drive product growth and brand awareness.
• Coordinate with internal teams and vendors to produce promotional materials and marketing collateral.
• Lead the planning and execution of trade shows and exhibitions, including logistics and stall management.
• Manage company websites and digital platforms to ensure accurate product listings and pricing.
• Execute paid digital campaigns across Google Ads, LinkedIn, and other social media platforms.
• Conduct keyword research and SEO optimization to improve organic website visibility.
• Create and publish digital content, including blogs, case studies, and promotional visuals.
• Monitor campaign analytics and prepare performance reports for management review.
• Facilitate lead generation and coordinate customer inquiries with the sales team.
• Manage counter sales and maintain regular follow-ups with key clients to ensure retention

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in digital marketing, campaign coordination, or a similar marketing role.
• Proficiency in managing CMS platforms, SEO tools, and digital advertising suites like Google Ads and LinkedIn.
• Strong copywriting and editing skills for blogs, social media, and product descriptions.
• Ability to interpret data from analytics tools to track ROI and campaign performance.
• Experience in organizing logistics for trade shows, exhibitions, or corporate events.
• Comfortable with client-facing interactions, counter sales, and proactive lead follow-up.
• Mastery of Microsoft Office Suite and familiarity with design software like Canva or Adobe Creative Cloud.
• Exceptional verbal and written communication skills for professional correspondence and vendor management.
• Strong organizational skills to manage multiple projects and meet management reporting deadlines.