Marketing Director at Reeds Africa Consult

Key Responsibilities

• Drive successful introduction of new products and solutions to the market.
• Develop and manage all marketing assets and materials for product launches, including internal and external launch packages.
• Lead end-to-end campaign development including identifying insights and audiences, developing strategy, briefing creation, defining messaging and channel planning.
• Win support for your campaign ideas by partnering with key stakeholders in sales, R&D, claims, quality and regulatory.
• Partner with analytics and creative team to test creative and integrated learnings, ensuring that campaigns are constantly optimized and evolving.
• Develop intelligence in coordination with the sales and business operations teams, and ensure global and regional understanding of competitive threats, trends, pricing.
• Identify and define focused market segments, develop the product portfolio and new growth opportunities for the business that provide competitive advantage and significant growth.
• Build and maintain monthly forecasts and annual budgets of marketing KPIs and vendor management for tradeshows.

Requirements

• Business experience with marketing or strategy development in the personal care industry. A degree in science fields preferred.
• +10 years of progressive experience in Marketing management setting a vision and executing in a similar integrated marketing leadership role within Personal care industry.
• Experience with social media platforms and digital marketing a plus.
• Track record of breakthrough newsworthy campaigns, creativity, and innovative thinking.
• Understands the personal care industry and market trends well.
• Stellar written and verbal communication skills
• Ability to deliver effective business relations at all levels, internally and externally.