Marketing Executive at Afrisol Technologies

The Marketing Coordinator will play a vital role in assisting the marketing team with the planning, execution, and analysis of marketing campaigns and initiatives. This individual will collaborate closely with cross-functional teams to ensure the successful implementation of marketing strategies and contribute to achieving company objectives. Office Location is Thindigua, Kiambu Road.

Key Responsibilities:

• Campaign Support: Assist in the development and execution of marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
• Content Creation: Support the creation and optimization of marketing content, including website copy, blog posts, social media posts, and email newsletters.
• Social Media Management: Help manage and grow our social media presence by creating and scheduling posts, monitoring engagement, and analyzing performance metrics.
• Digital Marketing: Assist with digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), and email marketing campaigns.
• Marketing Collateral: Coordinate the production of marketing materials, such as brochures, flyers, and promotional items, ensuring brand consistency and quality.
• Event Coordination: Support the planning and execution of marketing events, including trade shows, conferences, and product launches, from logistics to promotional activities.
• Market Research: Conduct market research and competitive analysis to identify trends, insights, and opportunities for marketing initiatives.
• Analytics and Reporting: Assist in tracking and analyzing marketing performance metrics, generating reports, and providing insights to optimize campaign effectiveness.
• Administrative Support: Provide administrative support to the marketing team, including managing calendars, scheduling meetings, and handling correspondence.

Qualifications:

• Strong understanding of marketing principles and techniques.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and digital marketing tools.
• Strong organizational skills with the ability to manage multiple tasks simultaneously.
• Detail-oriented with a commitment to producing high-quality work.
• Ability to work independently as well as collaboratively within a team environment.
• Eagerness to learn and grow in a fast-paced, dynamic environment.