Marketing Executive at Human Capital Synergies

Our Client, a leading Kenyan based real-estate company providing property management, selling, letting and advisory services seeks to recruit a Marketing Executive.

The jobholder will be responsible for developing and implementing a marketing strategy including a digital and social media strategy, for promoting the Company brand and services – management, sales, letting, valuation and advisory – and promoting properties within the firms’ sales and letting portfolio.

Key Responsibilities:

• Keep abreast of developments in the Real Estate Market in Kenya and internationally.
• Develop a marketing strategy and implementation plan.
• Implement the marketing strategy including managing the regular digital and social media content, presence and updates for the company.
• Promote the company brand, services and property portfolio through marketing activities such as advertisements and articles on digital and social media platforms, industry events and occasionally on print media
• Update website content – company website, social media and marketing websites
• Forward enquiries to the Sales Team
• Provide regular activity and performance reports
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online product
• Undertake any ad hoc duties associated with the marketing function, including working with external agencies such as advertising companies, partnering agencies and maintain records
• Carry out other related tasks as might be required from time to time.

Job Requirements

Qualifications and Experience

1. Bachelors or Higher Diploma in Marketing or similar
2. Demonstrable experience in digital and social media marketing
3. A competent user of web platforms for marketing.
4. A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint, Microsoft Excel and design programmes such as Adobe Photoshop, Adobe In-Design and Illustrator
5. Experience marketing real estate would be an added advantage

Key Skills

1. Research skills for information related to real estate and positioning the Company in the market
2. Writing and editing skills for content on various print and digital media platforms.
3. Photo and video production and editing skills for posting on various print and digital platforms
4. Graphic design skills and knowledge of design programs such as Adobe Photoshop, Adobe
5. In-Design and Illustrator, for design and image editing.
6. Web skills: sound understanding of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
7. Presentation skills; for external audience and internal deployment – to explain coherently to team members the marketing strategy, their part in it, how digital technologies work etc.

Additional Skills

1. Good organization and administrative skills
2. A strong team player
3. Ability to perform with minimal supervision
4. Ability to adopt a flexible approach to meet the needs of the business.

Personal attributes

1. High integrity
2. Articulate and self-confident
3. Professional and highly self-motivated
4. Ability to manage assigned tasks in a proactive and efficient manner
5. Adaptable and able to work in an environment of fluctuating workloads
6. Must display a high degree of emotional maturity