Marketing Executive at Janta Kenya

Job Description

The major role of the Marketing Executive will be to shape the brand while formulating and executing new strategies to acquire new customers in our Market. 

Key Responsibilities

•  Generating marketing material (artwork and copy) for new and existing products and services
•  Coming up with ideas for designs, fonts imagery
•  Overseeing production of adverts, newspapers and magazine advertisements, email campaigns/ marketing, websites, exhibition stands
•  Monitoring consumer reactions through surveys and randomly selected follow up calls
•  Researching consumer markets, monitoring market trends and identifying potential areas in which to spend marketing funds, based upon consumer needs
•  Develop and help implement strategies for both new and existing products
•  Influence all phases of marketing, from design and distribution decisions to advertising and public relations messaging
•  Perform internal audits to ensure the sales team are following the marketing guidelines set by management and marketing
•  Updating and maintaining the company’s website
•  Search engine optimization
•  Increasing the list of subscribers and followers to the company’s email, web and social media presence
•  Organizing and executing any events the company wishes to participate in Making recommendations and supporting the sales team with their marketing messages
•  Negotiate prices and undertake buying of media placements to offer best value to the company and clients
•  Preparing marketing proposals and presentations for clients
•  Assisting sales team to onboard properties
•  Producing compelling sales copy for our listings
•  Creating appealing photos and videos of the properties we are marketing to post on our listings, social media and other marketing media Creativity and Innovation
•  Assist in the development of sales aids and other marketing material which the team will use as part of the sales process
•  Developing marketing plans and strategies
•  Guide the top management to obtain best value for marketing spend
•  Content creation
•  Coming with new creative marketing ideas
•  Strategically searching for new marketing avenues that will offer value in reaching the company’s target market Client Management
•  Handling internal and external client enquiries as well as feedback and documenting them
•  Offering immediate solutions
•  Finding root cause of complaints
•  Updating client feedback book
•  Carrying out corrective action
•  Keeping neat records of all marketing activity undertaken including clippings of any print advertising Publicity
•  Posting properties and marketing them on social media
•  Select and edit property information to post/publish
•  Uploading property details/post content
•  Adding appealing photos of property and sharing information with relevant audience
•  Taking photos of properties and editing them to correct and improve the images Reporting
•  Producing reports on all marketing activities including email, website, social media and any other marketing
•  Monitoring marketing activity undertaken by the sales team
•  Updating the company CRM (Customer Relationship Management) software with all marketing activity conducted
•  Preparing an annual marketing plan
•  Producing regular progress reports on the marketing plan (monthly, quarterly and annual)
•  Maintaining accurate records of signages employed by the company
•  Producing reports on feedback and success / failure / improvements to be made to all marketing campaigns including any exhibitions or events Other
•  Any other duties as assigned by manager / director

Skill & Experience

•  Diploma or degree sales and Marketing
•  Must have experience in Marketing and social media Management
•  At-least 3 years of experience
•  Experience in Videography and photography are a MUST