Marketing Executive at Kitengela International School

Job Summary

Responsible for planning, execution and optimization of the school online marketing activities and providing support to the marketing department in planning of school events and photography during the events.

Duties and Responsibilities.

• Devising strategies to drive online traffic to the company website.
• Tracking conversation rates and making improvements on the website.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website.
• Responsible for planning and budgetary control of all digital marketing.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in
  digital marketing.
• Assist the marketing department to come up with graphical designs and content for use in marketing campaigns, newsletters and invitation to school events.
• Assist in photography during school events.

Qualifications

• Relevant Bachelor’s Degree from a recognized university i.e Bachelors of Commerce.
• Diploma in ICT or Certificate in Graphic Design will be an added advantage
• At least 1 year working experience in a similar role
• Knowledge of website analytics tools e. g Google analytics
• Experience in setting up and optimizing Google AdWords’ campaigns
• Strong analytical skills and data–driven thinking
• Knowledge of video and picture editing software’s

Desired competencies and attributes

• Strong written and verbal communication skills
• Good interpersonal skills
• Good problem solving skills
• Good negotiation skills
• Good time management
• Good organization skills
• Attention to detail.