Marketing Executive at Rose Avenue Group

As a Marketing Executive, your responsibilities will likely include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events, customer visits, market activations, customer service, growing an online presence and content writing for websites and campaigns. You will be expected to deliver any activity on time, in-line with agreed budgets and ensure they deliver a return on investment (ROI).

The role of Marketing Executive is ideal for someone who is ambitious, creative, confident, and eager to learn. You will be responsible for growing the marketing department and will need to demonstrate that you have a flare for organization and the ability to deliver activities within budget. This role is within the automotive industry and technical knowledge will be an added advantage.

Well, if you fit the profile, we are you looking for you!

Job Responsibilities

• Develop and promote branding initiatives consistent with corporate business goals and objectives. 
• Maximize brand value through the development of ancillary revenue streams and new opportunities.
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
• Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages-social media/website.
• Develop marketing plans within budget requirements-CSRs/roadshows/activations
• Collaborate with all departments to identify internal and external customer needs.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered. 
• Develop, manage and execute an annual strategic marketing and communications plan for company to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication 
• Ensure that all materials are developed and distributed according to an appropriate timeline. 
• Manage  E-commerce, customer service line and B2C project respectively
• Performing administrative tasks such as updating databases and spreadsheets
• Conducting market research and developing effective marketing strategies
• Creating engaging and SEO friendly content for the company’s website, social media pages and for press releases
• Coordinating with the Director to schedule all marketing activities
• Communicating with clients on the company allocated marketing line and advise them accordingly.
• Ensuring proper portrayal of brand’s image and tone
• Conducting research on latest social media market trends and keywords
• Tracking the subscriber count and the online sales performance
• Maintaining the company’s all social media accounts (Facebook, twitter, Instagram, Linked In, Tik tok, You tube)
• Creating internal and external advertising videos for the different brands, we work with.
• Attending marketing events and training sessions
• Analyzing and tracking online marketing metrics
• Work on the B2C project by taking photos, cropping and updating them on the website together with the project manager
• Any other duties as assigned from time to time.

Other Requirements

• At least 4 years’ experience in Marketing
• Relevant Degree and/or Diploma in Marketing
• Experience in Website management
• Experience in managing social media pages
• Experience in making videos, handling media related response